Dr David Bozward

Tag: startup

  • Six reasons why Environmental Sustainability is The Core of a Startup’s Business Model

    Six reasons why Environmental Sustainability is The Core of a Startup’s Business Model

    Introduction

    In recent years, the concept of environmental sustainability has gained significant attention and importance across various sectors. As the global community faces pressing environmental challenges, integrating sustainability into business models has become imperative, especially for new startup businesses with a view to longevity. This blog explores the significance of environmental sustainability as the core foundation for a startup’s business model and discusses the benefits it offers to the business, the environment, and society as a whole.

    1. Meeting Consumer Expectations

    Today’s consumers are becoming increasingly aware of environmental issues and are actively seeking products and services that align with their values. By incorporating sustainability into their business models, startups can tap into this growing market segment and gain a competitive advantage. A business that prioritizes environmental sustainability can attract environmentally conscious consumers who are willing to support and promote eco-friendly initiatives. This not only helps the startup gain customer loyalty but also opens up opportunities for expanding their customer base.

    1. Cost Reduction and Efficiency

    Environmental sustainability and operational efficiency often go hand in hand. By implementing sustainable practices, startups can optimize their resource usage, reduce waste, and cut down on unnecessary expenses. For instance, adopting energy-efficient technologies, implementing recycling programs, and minimizing water consumption can lead to substantial cost savings in the long run. By being mindful of resource consumption and waste management, startups can create leaner and more efficient operations, ultimately improving their bottom line.

    1. Innovation and Competitive Advantage

    Integrating environmental sustainability into a startup’s business model fosters innovation and creativity. Startups that prioritize sustainability are more likely to explore alternative and eco-friendly solutions in their product development and operational processes. This drive for innovation can lead to the development of groundbreaking technologies, products, and services that offer unique value propositions. By staying ahead of the curve and embracing sustainable practices, startups can differentiate themselves from competitors and establish a strong market presence.

    1. Attracting and Retaining Talent

    Environmental sustainability is a value shared by many individuals, particularly the younger generation entering the workforce. Startup businesses that incorporate sustainability into their core values and business model are more likely to attract top talent. Talented and passionate individuals are increasingly seeking job opportunities that align with their personal values, including environmental responsibility. By creating a sustainable work environment and demonstrating a commitment to environmental stewardship, startups can attract skilled employees who are motivated to contribute to the company’s success.

    1. Building Long-Term Resilience

    Environmental sustainability is not only about short-term gains; it also provides long-term benefits by ensuring the resilience and viability of a startup business. By embracing sustainable practices, startups can reduce their exposure to environmental risks and regulatory uncertainties. As governments and international bodies tighten environmental regulations, businesses that fail to adapt may face penalties or reputational damage. On the other hand, startups that proactively integrate sustainability into their business models are better prepared to navigate changing regulations and capitalize on emerging opportunities.

    1. Strengthening Stakeholder Relationships

    Environmental sustainability is not just a matter of corporate social responsibility; it is also about building strong relationships with stakeholders. Startups that prioritize sustainability can engage with customers, suppliers, investors, and communities in a more meaningful way. By communicating their commitment to environmental sustainability, startups can foster trust, strengthen partnerships, and attract socially responsible investors. Moreover, by actively engaging with the local community and supporting environmental initiatives, startups can establish themselves as responsible corporate citizens.

    Conclusion

    Incorporating these six benefits of environmental sustainability as the core foundation of a startup’s business model is a strategic decision with far-reaching considerations. By aligning with consumer expectations, startups can attract a growing market segment and gain a competitive edge. The integration of sustainability leads to cost reduction, increased operational efficiency, and fosters innovation, setting startups apart from their competitors. Furthermore, a sustainability-focused approach helps attract top talent, build long-term resilience

  • 20 Business ideas and the resources needed from AI

    1. Online tutoring service: website, computer, internet connection, teaching experience
    2. Virtual event planning: computer, internet connection, event planning software, organizational skills
    3. Social media management: computer, internet connection, social media knowledge, creativity
    4. Home cleaning service: cleaning supplies, transportation, cleaning experience
    5. Personal chef service: cooking supplies, transportation, cooking experience
    6. Virtual bookkeeping service: computer, internet connection, accounting software, bookkeeping experience
    7. Graphic design service: computer, graphic design software, creativity
    8. Lawn care service: lawn equipment, transportation, lawn care experience
    9. Mobile car detailing service: car detailing supplies, transportation, detailing experience
    10. Pet grooming service: grooming supplies, transportation, pet grooming experience
    11. Bicycle rental service: bicycles, rental space, liability insurance
    12. Personal shopping service: transportation, fashion knowledge, communication skills
    13. Online clothing boutique: website, clothing inventory, shipping supplies
    14. Virtual fitness coaching: computer, internet connection, fitness knowledge, coaching experience
    15. Mobile car washing service: car washing supplies, transportation, washing experience
    16. Digital marketing agency: computer, internet connection, marketing knowledge, creativity
    17. Mobile app development: computer, software development knowledge, creativity
    18. Travel planning service: travel knowledge, communication skills, organizational skills
    19. Home renovation service: construction tools and equipment, transportation, construction experience
    20. Virtual interior design service: computer, internet connection, interior design software, creativity
  • Selecting your Startup cloud services

    Selecting your Startup cloud services

    When selecting a service to support your foundation of a startup, then it has to be cloud based.

    Some call it Software as a Service (SAAS) which normally means the software runs on the internet and stores the files on the internet. This way you don’t lose them. Sometimes its called cloud because its running in the cloud, i.e. somewhere on the internet. 
    The common element to all these is that then mostly start using a freemium business model, meaning it starts off free and then you start paying once you hit a certain usage or time limit. This is ideal for a startup as it you business grows then normally there is some cash in the business to pay this later on.
    The best thing about cloud is its easy to install and you alway have the latest software, service and availability.
    The next question is what services do you need?

    Cloud Storage

    Storage Its doesn’t matter what business you have, you will end up making some files. These could be letters, spreadsheets or marketing material, but need keeping so you can use them and share them as required.
    The current pack leaders are:

    * Google Drive: 15GB free.

    * Box: 10GB free.

    * OneDrive: 5GB free (1TB for students)

    * iCloud: 5GB free.

    * Dropbox: 2GB free, plus up to 16GB extra.


    I have used all of these and don’t have a preference, but the important factors are

    • Being able to use on any device from anywhere
    • Automatically loads and syncs 

    Email

    Its the communication mode of choice for business as it provides a scalable and traceable form which works asynchronous, so that you don’t have to response within seconds. Again start with one free service and then scale-up as required.


    * Gmail, the default free email service from Google

    * Outlook, from Microsoft

    * AOL

    * Zoho

    * Mail.com

    Messaging

    Once you have a team, then messaging is the most important service.  These vary and the one you select will be based on the type of business and the needs of the team. I have selected seven here to think about:
    * Slack for a chat powered workplace

    * Twist for threaded conversation-centric chat

    * Microsoft Teams for discussions about documents and meetings

    * Google Hangouts Chat for following up on conversations

    * Flock for making decisions in chat

    Project Planning

    While messaging can do so much, at some point you will need to get everyone on a plan with goals and KPIs to ensure we are all moving in the same direction at the same speed. 


    * Basecamp. …

    * Monday.com. …

    * Wrike. …

    * Asana. …

    * Podio. …

    * Project Insight. …

    Accounting Solutions

    Best accounting software for startups

    1. Sighted. Sighted provides a free online invoicing software, with added expense tracking designed for startups and freelancers. …

    2. FreeAgent. FreeAgent is an accounting app that offers standout invoicing and expense tracking for small businesses. …

    3. LessAccounting. …

    4. KashFlow. …

    5. QuickBooks Online. …

    6. Sage One Accounting.

  • What is ideation, the business idea generation process?

    What is ideation, the business idea generation process?

     Ideation is the systematic process of generating design ideas, developing idea variations, and identifying good ideas that point to promising venture creation.

    Every business idea has to start somewhere

    The Ideation process lies at the centre of the business startup process where entrepreneurs invest time in design thinking and connecting data sources to opportunities for innovation.Startup Ideation is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.

    The intention of Startup Ideation is to provide entrepreneurs with the chance to identify possible opportunities for their entrepreneurial pursuit. There are two types of entrepreneurs – those that have a myriad of business ideas but can’t pick one to run with and those that are aspiring entrepreneurs that are bright and enthusiastic but can’t come up with an idea. Startup Ideation will help aspiring entrepreneurs with idea generation.The ideation process can be split into four phases:

    Ideation is a process

    Ideation is the systematic process of generating design ideas, developing idea variations, and identifying good ideas that point to promising venture creation. The Ideation process lies at the centre of the business startup process where entrepreneurs invest time in design thinking and connecting data sources to opportunities for innovation.Startup Ideation is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.

    The intention of Startup Ideation is to provide entrepreneurs with the chance to identify possible opportunities for their entrepreneurial pursuit. There are two types of entrepreneurs – those that have a myriad of business ideas but can’t pick one to run with and those that are aspiring entrepreneurs that are bright and enthusiastic but can’t come up with an idea. Startup Ideation will help aspiring entrepreneurs with idea generation.The ideation process can be split into four phases:

    Four Step Process for Ideation

    1. Opportunity Recognition
      1. Clarify the problem: What do we know? What don’t we know? What information is needed to help solve the problem? 
      2. Define the problem: What are our needs? 
      3. Force field analysis: Use this tool to help make decisions. 
      4. Problem Statement: Can we develop one sentence which defines the problem? 
      5. Adjacent Solutions: Who else have solve this problem or a problem like this? What other systems that attempt to solve our problem or inspire us with their design or functionality?
    2. Idea Generation: 
    3. Idea Selection and Evaluation: Picking the best ideas starts much before the beginning of the ideation process. It is essential that you fix the criteria by which the ideas are to be assessed, who would be responsible for evaluating the ideas, and how the top ideas would be given to the concerned internal teams for further assessment or execution. A proper selection process begins with the use of tags or labels to arrange the ideas into meaningful clusters.
    4. Idea Communication: The success of implementation is dependent on an organization’s ability to choose the top ideas and take action based on them. It also depends on the organization having appropriate workflows in place so that the right groups take part at the appropriate time in the three steps of the ideation process.
  • 9 Stages of Enterprise Creation

    9 Stages of Enterprise Creation

    The way we start businesses is changing and through academic research, additional knowledge, skills and tools, the process and issues around growing businesses have profoundly changed Entrepreneurship in the last twenty years.  This article develops a new 9 Stages of Enterprise Creation model which is based on today entrepreneurial mindset and the business community ecosystem which molds entrepreneurs and allows their ventures grow.

    The first three stages of the Enterprise Creation stages which emerged are: Discovery, Modeling, and Startup which form the new venture formation stages. The next three Existence , Survival and Success develop the business into a sustainable business entity. The last three stages: Adaption, Independence and Exit provide the entrepreneurship pathways for the entrepreneur.  These final elements complete the entrepreneurship model by focusing on the success of the business, how the entrepreneur progresses beyond the business, their separation into different entities and the entrepreneurs eventual exit. The 9 Stages of Enterprise Creation are set out below:

    Stage 1 – Discovery

    This first stage of the 9 Stages of Enterprise Creation  is centred around the focal competency of Opportunity recognition, creation and evaluation. These are the processes by which entrepreneurs identify and evaluate potential new business opportunities. An opportunity by definition is a favorable set of circumstances which creates a need for a new product, business, or service. Opportunity recognition is the process by which the entrepreneur comes up with a prospective idea for a new venture. Evaluating the opportunity takes research, exploration, and understanding of current needs, demands, and trends from consumers and others. The process of researching and surveying allows the product or service idea to develop, so that it can be modelled.

    Stage 2 – Modeling

    The second stage is about developing the business logic to create a business model. This is split into three parts and starts by setting out a Strategy, formulating a business model and setting the business processes to achieve the strategy . These form the key elements for the plan to start the business and, are an integral piece of submitting any proposal for an entrepreneurial or intrapreneurial business. The model should be underpinned by the resources available and those which may still need to be secured. Resource allocation and availability are extremely important to startups because sustainability and profit (not loss) depend on proper planning and understanding of the internal and external environments.

    Stage 3 – Startup

    The fourth stage is starting the enterprise. Once the resources detailed in the business plan are mobilised the entrepreneurial process can be effected and implementation can take place. In this stage the business may be trading or begin to research or develop a product. The aim of this stage is to have the processes in place so that the business can have a scalable, repeatable and profitable business focused on distinct customers within an identified market.

    Stage 4 – Existence

    At this stage the business has two core focuses; to gain enough customers to create a profitable business and, at the same time establishing production or product quality. The majority of businesses fail at this stage due, in part, to either one or both of these factors. At this stage the organisation is a simple one, the entrepreneur does everything and directly supervises subordinates, who should be of at least average competence. Systems and formal planning are minimal to nonexistent. The company’s strategy is simply to remain alive  which requires the focal competency of tolerance of uncertainty, risk and failure

    Stage 5 – Survival

    At this stage the business should be a viable entity in terms of cash flow and resources, it has enough customers and satisfies them sufficiently with its products or services to gain repeat sales. The organisation is still simple. The company may have a limited number of employees supervised by a junior manager or supervisor. Neither of them makes major decisions independently, but instead carries out the rather well-defined orders of the entrepreneur. Formal planning is, at best, cash forecasting. The major goal is still survival, and the entrepreneur is still synonymous with the business. The entrepreneur starts to implement ideas through leadership and management which provides opportunities to scale.

    Stage 6 – Success

    Entrepreneurs at this point of the 9 Stages of Enterprise Creation have a number of options: capitalise on the company’s accomplishments, expand or, keep the company stable and profitable. The entrepreneur has a number of ways to capitalise, from exit to taking a ‘founders dividend’ from the business. If the entrepreneur want to expand  then the core tasks are to make sure the basic organisation stays profitable so that it will not outrun its source of cash and, to develop managers to meet the needs of the growing organisation. Through the entrepreneurs leadership all managers within the business should now identify with the company’s future opportunities rather than its current condition demonstrating a success to its stakeholders.

    Stage 7 – Adaptation

    Businesses which reach this stage normally have a number of factors pushing them to adapt, these are normally grounded in changes either to the micro or macro environments. Businesses at this stage will normally be entering a phase of rapid change and will have to have secured the required finances to develop. At this point key management is in place with a set of operational systems. Operational and strategic planning are now a key focus. The organisation is decentralised and, at least in part, divisionalised. The key managers must be very competent to handle a growing and complex business environment. The systems, strained by growth, are becoming more refined and extensive. Both operational and strategic planning are being done and involve specific managers. The entrepreneur and the business have become reasonably separate, yet the company is still dominated by both the entrepreneur’s presence and stock control.

    Stage 8 – Independence

    A business at this stage should now has the advantages of size, financial resources, market share and managerial talent. Innovation and Intrapreneurship  are now key factors in keeping the business in market position. The organisation has the staff and financial resources to engage in detailed operational and strategic planning. The management is decentralised, adequately staffed, and experienced. Business systems are extensive and well developed. The entrepreneur and the business are quite separate, both financially and operationally.

    Stage 9 – Exit

    The last of the Enterprise Creation stages is focused on exiting the business and making their separation permanent. An exit strategy will give the entrepreneur a way to reduce or eliminate their stake in the business and, if the business is successful, make a substantial profit. This stage removes the entrepreneur from primary ownership and decision-making structure of the business. Common types of exit strategies include Initial Public Offerings (IPO), strategic acquisitions and management buyouts. The organisation at this stage is generally profitable, has a definable set of resources with a clear and realistic strategy to continue. The CEO and founder(s) are separate.

     

    9 stages of Enterprise Creation
    9 stages of Enterprise Creation

    The full paper which develops the 9 Stages of Enterprise Creation:  Bozward, David and Rogers-Draycott, Matthew Charles (2017) Developing a Staged Competency Based Approach to Enterprise Creation. Proceedings of the International Conference for Entrepreneurship, Innovation and Regional Development. ISSN 2411-5320, can be found at http://eprints.worc.ac.uk/5377/

    A textbook that supports learning with multiple case studies is available on Amazon.

  • 6 ways to find a co-founder

    6 ways to find a co-founder

    Co-founders are normally people involved in the initial launch of startup companies. Anyone can be a co-founder, but frequently co-founders are entrepreneurs, engineers, hackers, funders, web developers, web designers and others involved in the ground level of a new  venture.   The first step in finding your co-founder is to map yours needs.  Make sure you are perfectly clear on what skillsets/resources will be the most important for the success of the startup, and best fill a hole in your own resume and desired management team.

      1. Friends from University – It worked for the guys at Facebook and Google, so just get out and meet other students.
      2. Former co-workers – If you’ve worked together as employees, you might be able to work together as co-founders. You have the history and know each others skill sets.
      3. People you meet over coffee – We see hot beds of startups co-locating themselves in coffee shops, just talk to the guy next to you.
      4. Former co-founders in another venture – There’s no better person to launch with than someone that has started a company before.
      5. Accelerators – Related to some of the other co-working suggestions, simply applying to a startup accelerator can lead to finding a co-founder.
      6. At meet-ups – Tech Meetups are great places to find co-founders and they are easy to find and also go to.
  • 7 obstacles experienced by entrepreneurs

    7 obstacles experienced by entrepreneurs

    As an entrepreneur we have lots of do, but sometimes we just do it wrong, we let obstacles get in our way. So what are the typical obstacles we entrepreneurs have to deal with:

    1. Perfectionism – For entrepreneurs, practice doesn’t make perfect; action does. You simply cannot wait until you are 100 percent ready before you take action. Think MVP.
    2. Procrastination –  Sometimes its easier to delay the decision, the action or even dealing with the problem, so each day “Eat the Frog” and take action of the real issues within your business.
    3. Fear – Entrepreneurs’ resolve is tested from the very first step of starting a business. In fact, one entrepreneur compared starting a business to jumping off a cliff and assembling your parachute on the way down.
    4. Worry – As an entrepreneur, worry comes with the territory. In fact, over a third of entrepreneurs told Gallup they worried a lot about yesterday. While worry is a quotidian experience, it is not productive. You have to make peace with the things that concern you, and not let them stop you from taking action and pursuing your dreams.
    5. Financing – Experienced entrepreneurs don’t have it easy when it comes to funding a new business, but they do have a few advantages over newcomers. They might have a pool of capital from a business they previously sold or a steady stream of revenue they can use to fund a new business’s cash flow.
    6. Team building – This is especially hard if you’ve never run or managed a team before, but even if you have management experience, picking the right team for a startup is stressful and difficult. It’s not enough to find candidates who fill certain roles — you also need to consider their cost to the business, their culture fit and how they’ll work as part of your overall team. Such considerations are exceptionally hard when you’re under the pressure of filling those positions as soon as possible.
    7. Decision-making – Believe it or not, this is probably the most stressful challenge on this list. New entrepreneurs are forced to make hundreds of decisions a day, from big, company-impacting decisions, to tiny, hour-affecting ones. Decision fatigue is a real phenomenon, and most new entrepreneurs will experience it if they aren’t prepared for the new level of stress.
  • 5 Sources of funding to start a business

    5 Sources of funding to start a business

    If you are looking to fund your startup and not sure where to start? Here is a quick guide to five potential sources of funding for your small business. I have tried to put them in order with the best way first:

      1. Bootstrapping: Many billionaire entrepreneurs find a way to grow without external financing so that financiers don’t control their destinies or grab a disproportionate slice of the business.
      2. Customers: Advance payments from customers can give you the cash you need, at a relatively low cost, to keep your business growing. Advances also demonstrate a level of commitment by the customer to your operation.
      3. Friends and family members:  If you’re lucky, friends and family members might be the most lenient investors of the bunch. They don’t tend to make you pledge your house, and they might even agree to sell their interest in your company back to you for a nominal return.
      4. Startup Loans: Start Up Loans is a government-funded scheme that fund your startup and mentors entrepreneurs. They have a series of delivery partners  who will help you develop a business plan.
      5. Bank loans:  Banks are like the supermarket of debt financing. They provide short-, mid- or long-term financing, and they finance all asset needs, including working capital, equipment and real estate. However, they typically are not the first place to look for funds for your startup.

    When taking loans to fund your startup from friends and family, banks or another you must, have a written agreement covering every last detail regarding the loan. This includes the loan amount, the repayment period, the amount of each repayment instalment, the interest rate if any, consequences of non-repayment etc.  If in doubt get a lawyer to help you.

  • Venture Creation – BA (Hons) Entrepreneurship Programme

    Venture Creation – BA (Hons) Entrepreneurship Programme

    In the last year I have had the amazing  opportunity to design a venture creation BA (Hons) Entrepreneurship Programme which is oriented towards students who wish to combine study towards an honours degree with the opportunity to start their own business in a supported environment with guidance from specialist lecturers, practising entrepreneurs and mentors. Over the years I have seen many programmes and wanted to create something for Entrepreneurs, the student and for practitioners.

    This is a practice-oriented degree, which focuses on the development of the students’ entrepreneurial effectiveness. This is achieved by embracing the concept of ‘learning by doing’ which ensures students are acquiring real knowledge and practical expertise to support their business start-up and business growth aspirations. There is a focus on real business experiences including master classes, enterprise events and interactions with local and global entrepreneurs. This philosophy is extended within the assessment primarily for (rather than ‘of’) learning Entrepreneurship (QAA (2012) Enterprise and Entrepreneurship Education: Guidance for UK Higher Education Providers, pp9).

    Similarly, although there is an inherent emphasis on learning within the learner’s own start-up venture, the Entrepreneurship skills acquired will be transferable to other business environments and learning opportunities.

    This BA (Hons) Entrepreneurship Programme aligns with the nation and international government agenda (The Impact and Effectiveness of Entrepreneurship Policy, NESTA 2013) and seeks to increase the number of entrepreneurs in the economy.

    A range of teaching pedagogies are adopted to ensure the curriculum enhances the learning of all students both in the startup and in group learning environments. In addition to lectures, seminars, videos, podcasts, presentations and visiting entrepreneurs, students will participate in action learning sets and interactive activities to apply learning from businesses experiences in their startup. These approaches are intended to take into account the principles of inclusivity: the types of learner, their startup business, their prior experience and expectations and how they learn and will be supported to learn effectively.

    Given the focus on developing a continued learning environment in which students develop an entrepreneurial mindset, there is an emphasis within the BA (Hons) Entrepreneurship Programme on tutoring and mentoring to support individual requirements, and also to reflect (at a meta-cognitive level) on their learning process. The programme is supported by more than 10 Entrepreneurs in Residence, regional business support agencies and local businesses.

  • Startup Incubator Best practice

    Startup Incubator Best practice

    What do people need from an incubator when starting a business ?

    Over the last six years I have visited, be a participant of and worked in an startup Incubator. So I have had the opportunity to see it from all sides. The one thing I learnt very early on was it’s not about the physical space. Those with the most colourful, innovative decor or largest wall hanging tended to be the worst. Those that I liked focused on a few important things, so lets consider them in the right order:

    Business Networking

    The opportunity to network and be associated with a network is the most important factor. Entrepreneurs that do well network, it provides co-founders, investors, customers and the most importantly great staff. So having this provided on a plate to you, when starting out, is the golden egg which your business should be incubated in.

    Mentoring

    Most people who run incubators have never started or run a business, so having a mentor is very important in creating perspective, inspiration and raw guidance. The mentor and mentee should be trained to understand the expectations placed on the each other. The selection of the mentor should be based on the stage of the business, business sector and the location of the entrepreneur. Having more than one mentor should also be encouraged.

    Flexible Space

    It’s important that formal meeting space, serendipitous meetings and water cooler moments are all facilitated within the incubator. The majority of business people today expect to meet in a cafe or open space but a closed space is also needed for formal meetings. The hot desking should have great wifi.

    Friendly Support

    Having people who can support you when things don’t go as expected is important. The ability to ask someone who can sign post you to additional support, grants, loans and people is so important when starting out, pivoting and trying to bootstrap your business. When selecting an incubator, do the staff seam helpful and knowledgeable.

    Skills Development Events

    In the process of starting a business most people learn new skills naturally, but don’t know it and need reminded of the distance covered. Some people need organised session whereby they develop skills and knowledge which will be needed in the future, next month/year. The majority of incubators will have a speaker series to support this.

    Funding Support

    Most people don’t need that much, if you are outside London, the costs of living is less. If the office is free then it’s just some living expenses and then some Stuff to move the business forward. However access to finance at various stages is important to scale businesses and the staff should be able to support you in this endeavour.

    Free or Discounted Stuff

    Most businesses need a tool bag of stuff which can help them more forward their business. This may include websites, accounting software, payment solutions, discounted travel, …etc. Its also helpful if the incubator can recommend software solutions for you, saving you the research space and money.

     

    The important factors in starting a business are sometimes softer that you think. Its not always Money, Staff and 1000 sq ft office space. It may just be a cup of tea with someone who has done it before and has a story to tell.