Category Archives: 9 stages

Equality Entrepreneurship

Introduction

I often get into a conversation about finding and exploring your niche market, finding that first customer group who really needs your products. At a startup phase, you need these to be clearly identifiable, you need to focus on them to the point whereby you service their needs 100%, and yes, to the determinant of the mass market, because with limited resources, time, and money, you need to demonstrate revenue, the customer need, and the future of of your business. Before you move on…

Yet, I still have people who say you need to treat everyone the same, What happens if someone outside this group wants my product? (Yes, sell it to them, learn about them.).

So they question the ethics, the morals, and the logic of the statement.

And yes, these people never start businesses, never really understand that not everyone is the same, which is why we have market research.

So, I’m going to now talk about where I ground myself on this, its is simply Article 1 of the the UNHR.

Universal Declaration of Human Rights

So for those of you who are not familiar:

All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. Here.

This is the number one business principle we should all be thinking about.

So how does this play out in a startup?

Now I know at this point I should be saying that “we should Create an Inclusive and Diverse Workplace, Conduct regular training sessions on topics like human rights, diversity, inclusion, and anti-discrimination plus Develop clear policies that reflect the commitment to these principles, including non-discrimination, anti-harassment, and equal opportunity policies.” But, for me its about the doing, not about the policies or the committees.

So here are six practical principles which I think will help you make your startup better :

1, Create an Inclusive and Diverse Workplace:

  • Hire employees on varying contracts which support their worklife balance from diverse backgrounds, ensuring a mix of genders, races, ethnicities, ages, religions, and other backgrounds.
  • Implement policies that actively promote inclusion and prevent discrimination. OK, it still has to be explicit.

2, Inclusive Product and Service Design:

  • Design your products or services to be inclusive and accessible to all, considering diverse needs and abilities. Yes, as much as possible, everyone can use and access the products.
  • Involve diverse groups in the design and testing process to ensure that products are universally usable.

3, Community and Employee Initiatives:

  • Engage employees and local communities in local initiatives that reflect the principles of equality and dignity. This includes supporting schoolchildren on placements in your business to helping out at local events, it works both ways.
  • Promote a sense of ownership and community involvement for all stakeholders.

3, Innovative Work Models:

  • Experiment with non-traditional work models like job sharing, work from anywhere in the world, four-day workweeks, or results-only work environments (ROWE) to promote work-life balance and reduce burnout. Entrepreneurship is a team sport and not everyone has to be on the pitch all the time.
  • These models can demonstrate respect for employees’ time and personal lives, contributing to a sense of dignity and equality.

5, Transparent Decision-Making Processes:

  • Implement a transparent decision-making process that involves employees at various levels. Think of systems like “kaizen” which was developed by the Japanese.
  • Encourage open forums or use digital platforms for employees to voice opinions on company decisions, ensuring everyone feels heard and valued. Remember, you can’t please everyone all the time, its about the majority.

6, Ethical Supply Chain Transparency:

  • Ensure that your supply chain practices are transparent and adhere to sustainability and human rights standards.
  • Share this information with customers and stakeholders, highlighting efforts to promote sustainability, dignity and equality in the supply chain. If you get it wrong, open up and make it better as fast as you can.

I hope this helps make your startup a world-class one.

9 Stages of Enterprise Creation: Stage 9 – Exit

Introduction to Stage 9 – Exit

At this stage the entrepreneur is focused on exiting the business and making their separation permanent. An exit strategy will give the entrepreneur a way to reduce or eliminate their (Teece, 2010) stake in the business and, if the business is successful, make a substantial profit. This stage removes the entrepreneur from primary ownership and decision-making structure of the business. To do this the entrepreneur needs the focal competencies of negotiation, merger and acquisition. Common types of exit strategies include Initial Public Offerings (IPO), strategic acquisitions and management buyouts. The organisation at this stage is generally profitable, has a definable set of resources with a clear and realistic strategy to continue. The CEO and founder(s) are separate.

Exit Stage Compendium

The Exit stage, being the final phase in a business’s lifecycle, focuses on the closure or transition of the business. This could involve selling the business, merging it with another entity, or winding it down. Here’s an expanded analysis of this stage, primarily drawing from the academic paper and other sources:

  1. Significance of Exit Strategy: Having a well-thought-out exit strategy is crucial as it prepares the business for unforeseen circumstances and ensures a smooth transition or closure, maximizing value for the entrepreneur and stakeholders​1​​2​.
  2. Forms of Exit: Exit strategies vary significantly based on the entrepreneur’s goals and the business’s condition. Common forms include selling the business, merging, or acquisition. For instance, the acquisition of Instagram by Facebook in 2012 stands as a notable example of a successful exit strategy.
  3. Financial Resources & Planning: By this stage, a business has substantial financial resources, enabling detailed operational and strategic planning. The established financial systems further assist in evaluating the best exit strategy​3​.
  4. Management and Staffing: With a decentralized management structure, experienced staff, and well-developed business systems, the entrepreneur can focus on the broader picture while the management handles day-to-day operations. This organizational maturity is vital for orchestrating a successful exit.
  5. Innovation and Intrapreneurship: Engaging in continuous innovation and fostering intrapreneurship are crucial for maintaining market position, which in turn, enhances the business’s attractiveness to potential buyers or merging partners​4​.
  6. Entrepreneur’s Role: The entrepreneur’s capability to coordinate multiple activities is essential for either maintaining or growing the business until the exit. Their visionary leadership is pivotal in navigating the complexities of this stage.
  7. Legal and Compliance Aspects: Ensuring compliance with legal and regulatory requirements is fundamental to avoid complications during the exit process.
  8. Global Examples: Besides Instagram’s acquisition, other notable examples include WhatsApp’s acquisition by Facebook and LinkedIn’s acquisition by Microsoft, showcasing how well-structured exits lead to significant value realization.
  9. Preparation for Exit: Preparing for exit requires meticulous planning, encompassing financial, operational, legal, and strategic considerations, which necessitates engaging with legal and financial advisors to ensure a well-coordinated exit.
  10. Market Analysis: Understanding the market dynamics, including the demand for such businesses, competition, and economic conditions, is vital for determining the right time and method for exit.

This stage underscores the importance of foresight, strategic planning, and adept management in ensuring a smooth and profitable exit, which ultimately reflects the culmination of the entrepreneur’s efforts over the business lifecycle.

Entrepreneur Tips

Navigating through the Exit stage requires a blend of strategic foresight, meticulous planning, and effective execution. Here are five tips to assist entrepreneurs in traversing this crucial stage:

  1. Develop a Clear Exit Strategy Early On:
    • Having a clear exit strategy from the outset or early on in the business lifecycle can help in aligning the business operations and growth strategies towards a defined exit goal. This includes deciding whether to sell, merge, or wind down the business.
  2. Engage Professional Advisors:
    • Engage financial, legal, and business advisors who are proficient in mergers and acquisitions or business exits. Their expertise can be invaluable in navigating the complexities of the exit process, ensuring compliance, and maximizing the value derived from the exit.
  3. Maintain a Strong Operational Performance:
    • A business that is performing well operationally will be more attractive to potential buyers or partners. Ensure that business systems are robust, finances are in good shape, and operational efficiencies are maximized to enhance the business valuation.
  4. Foster Innovation and Intrapreneurship:
    • Continuously innovate and encourage intrapreneurship within the organization to maintain or improve market position, which in turn, can enhance the attractiveness and value of the business during the exit stage.
  5. Prepare Comprehensive Documentation:
    • Ensure that all business records, financial statements, contracts, and other critical documents are accurate, up-to-date, and readily available. Comprehensive and well-organized documentation can expedite the due diligence process and instill confidence in potential buyers or partners.

By adhering to these tips, entrepreneurs can better prepare for and navigate through the Exit stage, ensuring a smoother transition and optimizing the outcomes of the exit process.

Further Reading

View the original paper here, and the blogs in this series:

9 Stages of Enterprise Creation: Stage 1 – Discovery

9 Stages of Enterprise Creation: Stage 2 – Modeling

9 Stages of Enterprise Creation: Stage 3 – Startup

9 Stages of Enterprise Creation: Stage 4 – Existence

9 Stages of Enterprise Creation: Stage 5 – Survival

9 Stages of Enterprise Creation: Stage 6 – Discovery

9 Stages of Enterprise Creation: Stage 7 – Adaptation

9 Stages of Enterprise Creation: Stage 8 – Independence

9 Stages of Enterprise Creation: Stage 9 – Exit

9 Stages of Enterprise Creation: Stage 8 – Independence

Introduction to Stage 8 – Independence

A business at this stage should now have the advantages of size, financial resources, market share and managerial talent. Innovation and Intrapreneurship (Baran & Veličkaitė, 2008) are now key factors in keeping the business in market position. The organisation has the staff and financial resources to engage in detailed operational and strategic planning. The management is decentralised, adequately staffed, and experienced. Business systems are extensive and well developed. The entrepreneur and the business are quite separate, both financially and operationally. However, the entrepreneur should have the mental ability to coordinate multiple activities for the business to either maintain or grow.

Independence Stage Compendium

The Independence Stage of a business life cycle represents a period of established stability and self-sustaining operations. This phase is often characterized by a noticeable separation between the entrepreneur and the business entity, both financially and operationally. A company in this stage has typically matured to a point where it holds a significant market share, possesses substantial financial resources, and has a well-rounded and experienced managerial team in place. These elements provide the business with a foundation to operate independently of the entrepreneur’s day-to-day involvement.

One of the primary features of this stage is the emphasis on innovation and intrapreneurship, as suggested by Baran & Veličkaitė (2008). At this juncture, the organization has the necessary resources and talent to not only sustain its current market position but also explore new avenues for growth and competitiveness. Intrapreneurship, which entails fostering an entrepreneurial spirit within the organization, becomes a critical factor. It drives innovation by encouraging employees to develop and pitch new ideas, which can lead to the development of new products, services, or processes that can provide a competitive edge in the market.

Operational and strategic planning take a more structured and detailed form in this stage, facilitated by the availability of substantial financial resources and a competent staff. These plans aim to maintain the business’s market position and lay down the roadmap for future growth and expansion. The decentralization of management is another hallmark of this stage, allowing for more distributed decision-making and promoting a more hierarchical organizational structure. This decentralization often leads to more efficient operations as decisions are made closer to the operational level, where managers have a better understanding of the day-to-day challenges and opportunities.

The well-developed business systems in place at this stage contribute to the organization’s efficiency and effectiveness in managing its operations. These systems support the management in coordinating multiple activities essential for maintaining or growing the business.

The entrepreneur, at this point, should possess the mental acuity to coordinate various business activities, even though their involvement might be at a more strategic or oversight level rather than daily operations. The separation between the entrepreneur and the business underscores the evolution from a possibly entrepreneur-driven entity to an organization with a life of its own.

The transition to the Independence Stage is a testament to the business’s resilience and adaptability through the previous stages of its life cycle. It signifies a mature business capable of weathering market changes while seeking opportunities for continuous growth and innovation. This stage, therefore, is crucial for consolidating gains and positioning the business for long-term success in a competitive marketplace.

Entrepreneur Tips

For this stage I can offer the following advice.

  1. Enhance Decentralization: At this stage, it’s essential to delegate decision-making to experienced managers. This decentralization can lead to more efficient operations as decisions are made closer to the operational level. Make sure to hire competent managers and establish clear communication channels to stay informed.
  2. Foster Innovation and Intrapreneurship: Encourage an entrepreneurial culture within your organization to foster innovation. Providing opportunities for employees to engage in creative problem-solving and to propose new ideas can lead to the development of innovative products or processes.
  3. Invest in Robust Business Systems: Establishing well-developed business systems can ensure smooth operations and better coordination across various departments. Invest in technology that can automate routine processes, improve data management, and support strategic decision-making.
  4. Engage in Strategic Planning: Utilize your financial resources and managerial talent to engage in thorough operational and strategic planning. Look ahead to the long-term future of your business, identifying potential opportunities and threats in the market, and planning how to navigate them.
  5. Maintain Financial Discipline: Even with substantial financial resources, it’s crucial to maintain financial discipline to ensure the sustainability of the business. Continue to monitor your financial performance, manage your cash flow effectively, and make investment decisions that align with your long-term business strategy.

Further Reading

View the original paper here, and the blogs in this series:

9 Stages of Enterprise Creation: Stage 1 – Discovery

9 Stages of Enterprise Creation: Stage 2 – Modeling

9 Stages of Enterprise Creation: Stage 3 – Startup

9 Stages of Enterprise Creation: Stage 4 – Existence

9 Stages of Enterprise Creation: Stage 5 – Survival

9 Stages of Enterprise Creation: Stage 6 – Discovery

9 Stages of Enterprise Creation: Stage 7 – Adaptation

9 Stages of Enterprise Creation: Stage 8 – Independence

9 Stages of Enterprise Creation: Stage 9 – Exit

9 Stages of Enterprise Creation: Stage 7 – Adaptation

Introduction to Stage 7 – Adaptation

Businesses which reach this stage normally have a number of factors pushing them to adapt, these are normally grounded in changes either to the micro or macro environments. Businesses at this stage will normally be entering a phase of rapid change and will have to have secured the required finances to develop. At this point key management is in place with a set of operational systems. Operational and strategic planning are now a key focus. The organisation is decentralised and, at least in part, divisionalised. The entrepreneur delegates to key managers who must be very competent to handle a growing and complex business environment. The systems, strained by growth, are becoming more refined and extensive. Both operational and strategic planning are being done and involve specific managers. The entrepreneur and the business have become reasonably separate, yet the company is still dominated by both the entrepreneur’s presence and stock control. The entrepreneur must be able to manage other investors.

Adaptation Stage Compendium

The Adaptation stage represents a crucial phase in a business’s lifecycle where the emphasis shifts towards ensuring sustainability amidst evolving market conditions. According to Blank (2013), businesses need to adopt a ‘Continuous Innovation’ approach to discover valid business ideas that align with changing customer needs and market dynamics.

The academic paper on business lifecycles underscores the importance of leveraging data analytics and customer feedback to steer the ideation process. For instance, Amazon, a global e-commerce giant, continuously adapts its business model based on customer behavior and market trends. Their introduction of Amazon Prime and Amazon Web Services (AWS) are testament to how a company can diversify and adapt to sustain growth (Kshetri, 2018).

Moreover, the proactive engagement of stakeholders is pivotal in unearthing viable business ideas. Engaging with customers, suppliers, and other stakeholders helps in understanding the changing market dynamics. For instance, Adobe transitioned from selling packaged software to a cloud-based subscription model, Adobe Creative Cloud, after recognizing the market’s shift towards cloud computing (Cusumano, 2014).

Furthermore, businesses at this stage often leverage technological advancements to drive innovation. For example, Domino’s Pizza employed AI and data analytics to improve customer service and operational efficiency, which in turn helped in ideating new service models like drone delivery (Wirtz & Zeithaml, 2018).

The adaptation stage also necessitates a culture of agility and openness to change within the organization. Companies like Google and 3M encourage their employees to spend time on personal projects, which often leads to the discovery of new business ideas.

In conclusion, the adaptation stage demands a holistic approach encompassing customer engagement, stakeholder involvement, technological adoption, and a culture promoting innovation to discover valid business ideas. By embracing these practices, businesses can better align with evolving market conditions, ensuring their longevity and success.

References:

  • Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review.
  • Kshetri, N. (2018). 1 – The global cybercrime industry. In The Global Cybercrime Industry (pp. 1-22). Springer.
  • Cusumano, M. A. (2014). The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad. Free Press.
  • Wirtz, B. W., & Zeithaml, V. A. (2018). Cost-based Pricing. In Pricing Strategy (pp. 23-41). Springer.

Entrepreneur Tips

Here are five tips that could help entrepreneurs navigate through the Adaptation stage of their business:

  1. Continuous Learning and Market Awareness:
    • Stay updated with the latest market trends, technological advancements, and consumer preferences. Engage in continuous learning and encourage your team to do the same. Understanding the evolving market landscape is crucial for adaptation.
  2. Customer Feedback:
    • Regularly collect and analyze customer feedback to understand their evolving needs and preferences. Use this feedback to make necessary adjustments to your products, services, or business model.
  3. Flexible Business Model:
    • Maintain a flexible business model that can adapt to changing market conditions. Be open to pivoting your business model if necessary, to stay relevant and competitive.
  4. Invest in Technology:
    • Leverage technological advancements to improve your operations, customer service, and product offerings. Investing in technology can also provide you with valuable data and insights that can inform your adaptation strategies.
  5. Promote a Culture of Innovation:
    • Foster a culture of innovation within your organization. Encourage your team to come up with new ideas and solutions to the challenges your business may face. An innovative culture can help your business stay ahead of the curve and adapt to changing market dynamics.

By following these tips, entrepreneurs can better prepare themselves and their businesses to adapt to the ever-changing market conditions and ensure sustained success.

Further Reading

View the original paper here, and the blogs in this series:

9 Stages of Enterprise Creation: Stage 1 – Discovery

9 Stages of Enterprise Creation: Stage 2 – Modeling

9 Stages of Enterprise Creation: Stage 3 – Startup

9 Stages of Enterprise Creation: Stage 4 – Existence

9 Stages of Enterprise Creation: Stage 5 – Survival

9 Stages of Enterprise Creation: Stage 6 – Discovery

9 Stages of Enterprise Creation: Stage 7 – Adaptation

9 Stages of Enterprise Creation: Stage 8 – Independence

9 Stages of Enterprise Creation: Stage 9 – Exit

9 Stages of Enterprise Creation: Stage 6 – Discovery

Introduction to Stage 6 – Success

Entrepreneurs at this stage have a number of options: capitalise on the company’s accomplishments, expand or, keep the company stable and profitable. The entrepreneur has a number of ways to capitalise, from exiting to taking a dividend from the business. If the entrepreneur wants to expand (Baum et al., 2001; Rae, 2012) then the core tasks are to make sure the basic organisation stays profitable so that it will not outrun its source of cash and, to develop managers to meet the needs of the growing organisation. Through the entrepreneurs leadership all managers within the business should now identify with the company’s future opportunities rather than its current condition demonstrating a success to its stakeholders. The entrepreneurs’ focal competency is operational and financial planning.

Success Stage Compendium

The success stage, also known as the “Take-off” or “Growth” stage in some models, is a critical phase in the lifecycle of a business. During this stage, a business has already established its position in the market and aims to expand further. The process of discovering a valid business idea continues even as the business grows. Here’s an exploration of this process in the success stage, substantiated by academic references and global examples.

  1. Market Expansion:
    • In the success stage, businesses look to expand their market reach. Companies like Airbnb and Uber exploited digital platforms to access global markets quickly (Gobble, 2018). Through market expansion, they validated the scalability of their business ideas.
  2. Product Diversification:
    • Diversification is often a sign of a successful business. Apple Inc., for instance, has continuously diversified its product range from computers to mobile devices, and now services like Apple Music and Apple TV+.
  3. Customer Feedback Loop:
    • Successful businesses establish a feedback loop with customers to iterate and improve their offerings. Amazon’s relentless focus on customer feedback is well-documented and has been a key factor in its continuous idea validation and business growth (Hallowell, 1996).
  4. Investment in Research and Development (R&D):
    • Investing in R&D is crucial for sustaining success. Companies like Samsung allocate a significant portion of their revenue to R&D to explore new business ideas and stay competitive (Lee, et al., 2019).
  5. Strategic Partnerships:
    • Forming strategic partnerships can validate and enhance a business idea. For example, Spotify’s partnerships with various record labels have been crucial for its success and continuous growth.
  6. Sustainability and Social Responsibility:
    • Businesses in the success stage often integrate sustainability and social responsibility as part of their business model. Unilever’s Sustainable Living Plan is a prime example of how sustainability can be intertwined with business success (Whelan & Fink, 2016).
  7. Talent Acquisition and Retention:
    • Acquiring and retaining the right talent is essential for continuous growth and idea validation. Google’s emphasis on hiring the right people has been a cornerstone of its success.
  8. Technological Adoption and Innovation:
    • Embracing technological innovations is vital. Companies like Tesla continuously innovate by adopting the latest technologies, thereby validating and evolving their business ideas.
  9. Financial Management:
    • Sound financial management ensures that the business remains profitable and continues to grow. By achieving financial stability, businesses have more resources to explore and validate new ideas.
  10. Competitor Analysis:
    • Keeping a close eye on competitors and the market trends helps in discovering valid business ideas. Businesses can learn from the successes and failures of others.

Each of these aspects plays a significant role in the process of discovering and validating business ideas during the success stage of a business lifecycle. Through strategic actions in these areas, entrepreneurs can ensure that their businesses continue to grow and evolve in a sustainable and profitable manner.

Entrepreneur Tips

These five tips emphasize a balanced approach focusing on financial management, customer engagement, diversification, and strategic partnerships which are essential to navigating the success stage effectively. By adhering to these guidelines, entrepreneurs can continue to validate and refine their business ideas, ensuring sustained growth and success in this pivotal stage of the business lifecycle.

  1. Maintain Financial Discipline:
    • As your business grows, it’s crucial to maintain financial discipline to ensure sustainability. Monitor your cash flow, expenditures, and profitability to make well-informed financial decisions. Consider consulting with financial advisors to manage your finances effectively.
  2. Invest in Research and Development (R&D):
    • Continual investment in R&D can foster innovation and help in discovering new avenues for growth. It also aids in staying ahead of the competition and adapting to market changes. The insights gained from R&D can be invaluable in validating new business ideas and strategies.
  3. Cultivate a Customer-centric Culture:
    • Keeping a pulse on your customers’ needs and feedback is critical for ongoing success. Engage with your customers, seek their feedback, and strive to enhance their experience with your products or services. A customer-centric approach can lead to better product development and market understanding.
  4. Diversify Your Offerings:
    • Diversification can mitigate risks and open up new revenue streams. Consider exploring new markets, product lines, or services that align with your business’s core competencies. This diversification can also lead to the discovery of new, valid business ideas that can propel your business forward.
  5. Build Strategic Partnerships:
    • Forming strategic partnerships can provide access to new customers, technologies, and markets. Look for partnerships that complement your business and can lead to mutual growth. Through strategic collaborations, you can validate new business concepts and gain insights into emerging market trends.

Further Reading

View the original paper here, and the blogs in this series:

9 Stages of Enterprise Creation: Stage 1 – Discovery

9 Stages of Enterprise Creation: Stage 2 – Modeling

9 Stages of Enterprise Creation: Stage 3 – Startup

9 Stages of Enterprise Creation: Stage 4 – Existence

9 Stages of Enterprise Creation: Stage 5 – Survival

9 Stages of Enterprise Creation: Stage 6 – Discovery

9 Stages of Enterprise Creation: Stage 7 – Adaptation

9 Stages of Enterprise Creation: Stage 8 – Independence

9 Stages of Enterprise Creation: Stage 9 – Exit