Tag Archives: business

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What business should I start?

This is the million dollar question, and so hard to explain to people.

I always talk about passion and how if you have passion then you will be more successful. It’s more than this, if you do not believe in what you are doing and have the ability to drive yourself 12 hours a day to strive for success then success will not be able to find you. Passion for the product, the service and your customers is a real source of energy, drive and determination which is an enormous help.

However some people have a passion for making money, being financial stable and independent. These people would have the passion to sell tea spoons, or sand or just about anything. For these people I tell them:

Its about Basic Needs

Maslow is famous for setting out people’s needs. He stated that people need the following in the following order:

Physiological(food, water, health, sleep), Safety and Security(employment, finances, resources, family, property), Love and Belonging (friendship, family, sexual intimacy), Esteem (confidence, achievement, respect) and Self Actualisation (creativity, problem solving, acceptance of facts).

If you walk down the high street, every shop is based on one of these needs. The most successful ones are those which basic needs, food, water, health. The more basic the need, the greater the market size, the more people wait it and the better chances you have of selling more and being more successful. There are lots of examples: Bottled Water, Coffee Shops, Hotels, Fast Food….

Take a look at you spend and what products you buy, how can you better or improve on the products you buy?

Its about trends

People are living longer. This means there will be larger population, resources will be have to be shared and will cost more (supply and demand). The price of land, minerals, financial resources and even the virtual world will increase. More of these people will be old(er), more will have an illness, more will need help, more will be in the process of dying. There is money to be made out of each and every stage of life.

People have more money. The rich will always be rich and the poor will always be poor. Be definition you cannot have one without the other. Greed drives one to master the other. Those with money will and always have wanted to live in individual place, have different social clubs and have people to help them enjoy and spend their money.

There will always be people moving around the globe, people will move for work, holidays and migration as they have for thousands of years. Every day China and India get richer and this massive population will wait to travel, have the experience of seeing the Pyramids, Eiffel Tower and Sydney Harbour.

The economies of the world will change to develop new sources of energy which ensures the growth. Do you think China and India have done all this hard work only to run out of energy? With new energy sources come new opportunities to manage, measure and profit from it.

The internet will get bigger, faster. Moores law will continue to ensure we can double processing power every 18 months. Applications will be created which will allow the most amazing integrations of library information, personal environmental data and social interaction. Please remember the words of Darth Vader “All your technology is insignificant to the power of the force.” The force being peoples habits. After all we still live in houses created hundreds of years ago.

In short there are so many opportunities that you just need to look for the one that fits your skills, appetite for risk and aptitude.

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Who should be in your entrepreneurial team

Business is about working with other people, it’s about trading with these ‘other’ people for mutual benefit. The successful entrepreneur knows their strengths and more importantly their weaknesses.  It is these lesser properties that they develop a team around them who can compliment and strengthen their abilities. So who do you need?

Every Entrepreneur has to sell and has to learn the trade, but sometimes sales can be more account management, telesales, people management which entrepreneurs tend to lack certain skills in maturing. Sales generate revenue, profit and growth in a business and therefore you need proactive people who can promote the business and generate interest and sales. It may be necessary to look at different business models which incorporate your style of sales, from franchising, selling to trade or on-line merchant. However the further you are away from the customer the less you may make in profit.

The financial management of the business is important in the development of the business, understanding and communicating this to the shareholders, banks and suppliers is a major success factor. There are two skills within finance which the entrepreneur should source, one is bookkeeping the other financial planning and reporting. Bookkeeping is easily outsourced on an hourly or part time basis. Financial planning and reporting is normally where entrepreneurs need help and it here you should bring in someone who can act as a part time financial director. They will be the big gun you can bring out to demonstrate the finances of the business are in very good hands.

Someone has to manage the operations of the business, they are in charge of making stuff, they are the person who gets given the order from the customer and then deliver the products. This may include manufacturing, purchasing, warehousing and logistics. This role is the heart of the business, they make the money, create the value and ultimately the reputation of the business. If they fail, the business will.

The nature of business means we have to protect our business interests with legal documents and enforce our position with legal action. The closer your legal adviser is to your business the easier it will be to ensure you are protected. The relationship you have with this person is important in developing an on-going business relationship and not just ‘calling you in to sort out my rubbish’ attitude. The general rule in the legal world is the fees reflect the depth of the hole the client is in. So no hole means smaller fees.

Every entrepreneur should have a mentor, someone who has done this before, can provide advice based on knowledge. This person is someone you can turn to, you can ask for advice and when things go wrong can help reflect and learn your failures, ensuring your next opportunity is a even greater success.

Finally, the one person which your business could not survive without:  The Customer. This person is an important part of the team, they buy into your business every time they purchase your product. They will offer advice, feedback and recommendations which will be free of consult fees, future contracts or telling what they think you want to hear. Use this amazing group to develop your business and treat them as part of your team.

Now go out and find your team!

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Selling with passion leads to success

When we look at the motives for starting a business, one which stands out as the most durable is passion. The entrepreneur has a hobby, they wanted to make a difference or they have a great emotion for a subject that makes them want to start and develop a business around it.

This passion was their motive for starting and developed into their motivation to make this venture succeed. These are amazing businesses which develop around a person and lead to great entrepreneurial lifestyles that ensure their passion is maintained, developed and built upon. A self sustaining motivation leads to business success.

This success is also due to customers liking the entrepreneur and their passion for the product. They sell with their passion on their sleeve and for all to see. It’s a very simple yet powerful sales technique which only a few entrepreneurs can carry off, but it pays in pure dividends which I recommend, if you can, duplicate.

No one can take away your passion, only you, so it is a very powerful force in driving you to success and others to face the fact they believe in you. This self belief is the key to any sale, people buy from people and as you are the top of your game, you are in the right place at the right time. So when buying a product they look for people they like, they want to do business with, or people who make them feel good. Your passion does this, so make it your sales mantra which drives your success in sales.

People with passion for their product also say no, when customers ask for changes which they don’t like, increasing the desire for the product. People with passion have a vision they want the product to go in and therefore a vision which the client can buy into. Passionate people make the best sales people.

Start selling with passion and create your success in sales today.

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Empathy and Ego make good Entrepreneurs

These are the two key components that make up a substantial amount of your communication abilities, yet mostly overlooked.

Ego is very often gets misinterpreted as being arrogant, cocky or snooty, but rather it is having a healthy understanding of your own self worth, the ideas you generate and the opportunities which lie ahead. Entrepreneurs have to believe in what they do, have the ability to communicate this to their investors, bankers, suppliers, employees and customers. Make these stakeholders, not only agree, believe they want to be part of this amazing (ad)venture which currently is just in an entrepreneurs mind. Without a strong autonomous ego you are one less tool short, one step closer to bankruptcy and therefore lacking the support from others you need. You need a strong, indestructible ego.

Every successful entrepreneur has a strong ego which allows them to generate a solid mental image of the product which they can creatively and confidently express to others. Their ego then shines through developing empathy within their valued customers and other stakeholders to create a business relationship.

Empathy is the skill of being able to put yourself in the other person’s position and understand how they might feel, the needs they have, or the requirement in a particular situation. This skill of determining a client’s need for the product or service that you are offering is core to being successful in business.  It’s a core skill of the entrepreneur which will sit next to your cut instincts.

Your success as an entrepreneur comes down to your attitudes and beliefs about you and your products. Whether you are aware of it or not, these will reveal themselves to your clients, in emails, over the telephone, marketing material and at face to face meetings. Empathy and ego are core factors that affect the way you communicate your attitude to customer and therefore should be looked after, maintained and be made a solid foundation for your future.

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Remember your motive for starting a business

In a recent survey, 37% of start-ups stated their motive for starting a business was independence. The second and third motives were money and a new challenge.

It is so hard to maintain sight of this motive when you are working in your business on a daily basis. You forget the big picture, the grand plans and the gallant cause which means you lose your core asset, motivation. So the key to maintaining your motivation during the early years of business is to remember your motive for starting a business and ensure this is still relevant today as it was when you started.

To achieve this, I recommend you take a day out to work ‘on’ your business and not ‘in’ it. During this day you should a) revisit your motive(s), b) look at the business from an investors point of view and c) evaluate the plan.

Your motives for starting your business will never change, but your motivation for continuing will. So you must periodically look at the current motivation and ensure you and it are happy partners. If not, then look at other motivations. This motivation will then lead to how you develop the business, what customers, investors and suppliers you use.

As a business owner you have a lot of emotional attachment to the business, the products and everyone associated with the business. It is therefore very hard to look at it from a cold hard investor’s point of view. You are an investor in this business, providing time, energy, money and good will. So step back and look at the business from a third party view and see if this is a business you would invest in, if it was not yours? Ask your mentor to help you in this process, if you need help. Write down the changes you would want for you to invest.

This should allow you to develop a plan, based on your motives, your motivation for continuing, an evaluation of the business and you investing more into this business. While developing the plan, have an exit goal in mind. This is a point whereby you either completely leave the business or give one or more responsibilities to another person, allowing you more time to work on your business, not just in it.