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9 Stages of Enterprise Creation: Stage 4 – Existence

Introduction to Stage 4 – Existence

At this stage the business has two core focuses; to gain enough customers to create a profitable business and, at the same time establishing production or product quality. At this stage the organisation is a simple one, the entrepreneur does everything and directly supervises subordinates, who should be of at least average competence. Systems and formal planning are minimal to nonexistent. The company’s strategy is simply to remain alive (Markowska, 2011) which requires the focal competency of tolerance of uncertainty, risk and failure as for example, new opportunities, process risks and cash flow issues present themselves.

Existence Stage Compendium

The Existence stage is often considered to be more getting to the survival stage, focusing on establishing a foothold in the market and ensuring the continuation of the business. However, it can be argued that the process of discovering a valid business idea extends into this stage as the initial concept encounters the realities of the market. The following pointers elucidate the nuanced process of idea validation in the Existence stage, buttressed with academic references and global examples:

  1. Market Interaction and Feedback Loop:
    • Continuous interaction with the market is crucial. Entrepreneurs in this stage should pay keen attention to customer feedback and market responses to refine the business idea and model accordingly. For instance, Airbnb pivoted from a service offering air mattresses to a global platform for unique accommodations based on market feedback (Ries, 2011).
  2. Financial Sustainability:
    • The Existence stage challenges entrepreneurs to achieve financial sustainability. This necessitates a balance between operational costs and revenue generation. For instance, Spotify had to meticulously craft its freemium model to ensure financial viability while growing its user base (Cohan, 2019).
  3. Competitive Analysis and Positioning:
    • Understanding the competitive landscape and aptly positioning the business is indispensable. This entails a thorough analysis of competitors’ strengths, weaknesses, and strategies. For instance, the rise of Slack as a communication platform was in part due to its clear positioning against email and existing communication tools (Lunden, 2019).
  4. Regulatory Compliance and Ethical Considerations:
    • Adhering to regulatory requirements and ethical standards is paramount. Businesses like Uber and Airbnb faced significant regulatory hurdles in various global markets which necessitated a refinement of their business models (Sundararajan, 2016).
  5. Iterative Learning and Adaptation:
    • The Existence stage demands a culture of iterative learning and adaptation. Entrepreneurs should embrace a learning-oriented approach, where failures and challenges are viewed as opportunities for refinement. For example, the Lean Startup methodology emphasizes iterative learning through a build-measure-learn feedback loop (Ries, 2011).

The process of discovering a valid business idea is an ongoing endeavor extending well into the Existence stage. Entrepreneurs need to engage in a constant dialogue with the market, remain financially prudent, understand the competitive landscape, adhere to regulatory frameworks, and foster a culture of iterative learning to ensure the relevance and viability of their business idea.

References:
  • Cohan, P. (2019). How Spotify’s ‘Freemium’ Model Helped It To A $29 Billion Valuation. Forbes.
  • Lunden, I. (2019). How Slack’s founders turned a failed video game into a multibillion-dollar startup. TechCrunch.
  • Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
  • Sundararajan, A. (2016). The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism. MIT Press.

Entrepreneur Tips

Here are five tips to assist entrepreneurs as they navigate through the Existence stage of their venture:

  1. Maintain Financial Discipline:
    • It’s crucial to keep a tight rein on finances to ensure the business remains viable. Create and adhere to a budget, monitor cash flow meticulously, and be cautious with expenditures. Exploring different revenue streams and maintaining a lean operation can also contribute to financial stability.
  2. Engage with Customers:
    • Customer feedback is invaluable at this stage. Engage with your customers to understand their needs, preferences, and experiences with your products or services. This feedback can inform necessary adjustments to better meet market demand and build a loyal customer base.
  3. Adapt to Market Realities:
    • Be prepared to pivot your business model based on market feedback and changing conditions. Stay attuned to market trends, competitor activities, and any regulatory changes that might impact your business. A willingness to adapt will serve your venture well.
  4. Focus on Core Competencies:
    • Concentrate on what your business does best and what differentiates you from competitors. It may be tempting to diversify, but maintaining a sharp focus on your core competencies can enhance your position in the market and ensure that resources are utilized most effectively.
  5. Invest in a Supportive Network:
    • Building a network of supportive mentors, industry peers, and advisors can provide invaluable insights and guidance. Don’t hesitate to seek advice and learn from the experiences of others who have navigated through this challenging stage.

By maintaining financial discipline, engaging with customers, adapting to market realities, focusing on core competencies, and investing in a supportive network, entrepreneurs can better navigate the challenges inherent in the Existence stage and position their venture for future growth and success.

Further Reading

View the original paper here, and the blogs in this series:

9 Stages of Enterprise Creation: Stage 1 – Discovery

9 Stages of Enterprise Creation: Stage 2 – Modeling

9 Stages of Enterprise Creation: Stage 3 – Startup

9 Stages of Enterprise Creation: Stage 4 – Existence

9 Stages of Enterprise Creation: Stage 5 – Survival

9 Stages of Enterprise Creation: Stage 6 – Discovery

9 Stages of Enterprise Creation: Stage 7 – Adaptation

9 Stages of Enterprise Creation: Stage 8 – Independence

9 Stages of Enterprise Creation: Stage 9 – Exit

7 personality traits of a successful entrepreneur

Introduction

Entrepreneurship, often hailed as the backbone of innovation and economic growth, requires a unique blend of personality traits. While the entrepreneurial journey varies for each individual, there are certain characteristics that consistently emerge as essential for success. These traits don’t just define the capability to launch a business but also to navigate the unpredictable waters of the entrepreneurial sea, adapting to failures and capitalizing on opportunities.

From the unwavering determination of Colonel Harland Sanders, who faced over a thousand rejections, to the visionary prowess of Elon Musk, the stories of renowned entrepreneurs serve as a testament to these qualities. While it’s tempting to attribute entrepreneurial successes to market conditions or groundbreaking ideas alone, it’s often the individual’s character that plays a pivotal role.

In examining the journeys of some of the world’s most iconic business figures, we can identify seven indispensable personality traits that budding entrepreneurs should cultivate.

The 7 successful entrepreneur personality traits

  1. Resilience: The ability to bounce back from setbacks and keep going in the face of adversity.
    • Example: Howard Schultz of Starbucks encountered numerous bank rejections before finally securing funding.
    • Reference: Schultz, H. (1997). Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. Hyperion.
  2. Adaptability: The skill to pivot and change direction based on market feedback or new insights.
    • Example: Reed Hastings’ Netflix transitioned from a DVD-by-mail service to streaming, revolutionizing entertainment.
    • Reference: Keating, G. (2012). Netflixed: The Epic Battle for America’s Eyeballs. Portfolio.
  3. Vision: A forward-thinking perspective, seeing beyond the present and anticipating future trends.
    • Example: Elon Musk’s ventures, such as Tesla and SpaceX, stem from his forward-looking perspective on energy and space.
    • Reference: Vance, A. (2015). Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. Ecco.
  4. Determination: Unyielding commitment to one’s goals, even when faced with obstacles.
    • Example: Colonel Harland Sanders pitched his chicken recipe over 1,000 times before it was accepted.
    • Reference: Ozersky, J. (2012). Colonel Sanders and the American Dream. University of Texas Press.
  5. Risk-Management: Courage to take calculated leaps, even when the outcome is uncertain.
    • Example: Richard Branson’s diverse ventures, from airlines to space travel, epitomize his risk-taking spirit.
    • Reference: Branson, R. (1998). Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way. Crown Business.
  6. Perseverance: Consistency in efforts, undeterred by failures or slow progress.
    • Example: Thomas Edison’s countless experiments before perfecting the light bulb highlight his perseverance.
    • Reference: Baldwin, N. (2001). Edison: Inventing the Century. University of Chicago Press.
  7. Networking Ability: The talent to connect, collaborate, and build meaningful relationships in the business ecosystem.
    • Example: Oprah Winfrey’s vast network of influencers and experts across fields showcases her networking acumen.
    • Reference: Kelley, K. (2010). Oprah: A Biography. Crown Archetype.

Summary

Entrepreneurs often exhibit a set of distinctive personality traits that greatly contribute to their success. These traits — resilience, adaptability, vision, determination, risk-taking, perseverance, and networking ability — serve as foundational pillars in the realm of business. Resilience ensures they bounce back from failures, while adaptability allows them to navigate the ever-evolving market dynamics. Possessing vision equips them with a roadmap for the future, whereas determination ensures they remain focused on their goals. Risk-management emboldens them to explore uncharted territories, perseverance ensures tenacity during challenges, and networking ability helps in building strategic relationships.

These traits, when harnessed effectively, not only lead to prosperous careers and thriving businesses but also positively influence personal aspects of life. For instance, resilience can teach family members the value of perseverance; adaptability can promote a flexible mindset in the face of life’s uncertainties; and determination can inspire loved ones to pursue their passions with unwavering commitment. In essence, these entrepreneurial traits not only chart the course for business success but also foster an environment of growth, adaptability, and resilience in personal life, cultivating stronger family bonds and life satisfaction.

Brexit was to reduce Red Tape for Entrepreneurs

An Entrepreneurs viewpoint

In the dynamic landscape of global economics, fostering entrepreneurship is paramount for nations aspiring to bolster economic development and innovation. The UK GDP has grown on average below 2% each year since 2000, in the same time population has grown 15%.

Entrepreneurship acts as a catalyst for job creation, market competition, and community revitalization, playing a pivotal role in propelling a country towards prosperity and self-sufficiency.

Recognizing the multifaceted benefits entrepreneurs bring to the table, governments worldwide should be considering a diverse array of policy changes designed to nurture and support the entrepreneurial spirit. These policy changes span various dimensions, including access to capital, education, regulatory environments, and societal well-being, addressing the myriad challenges entrepreneurs face in their journey.

This blog proposes a suite of 30 policy changes that encapsulate a holistic approach to building an entrepreneurial nation. It aims not only to stimulate business formation and growth but also to build a resilient and inclusive ecosystem where diverse voices are heard and innovation thrives. The policies range from tangible financial incentives such as tax reliefs and research grants to fostering softer elements like networking, mentorship, and diversity. Moreover, they seek to mitigate risks associated with entrepreneurship through enhanced bankruptcy laws, crisis management training, and cybersecurity support, thereby creating a secure and conducive environment for business ventures.

The inclusion of sustainable business incentives, rural development programs, and initiatives promoting social entrepreneurship underlines the growing importance of balancing economic growth with social responsibility and environmental stewardship. Equally crucial are policies focusing on improving digital literacy, technology infrastructure, and market access, reflecting the evolving nature of entrepreneurship in the digital age.

This comprehensive set of policy changes is not without its challenges and downsides, requiring meticulous evaluation and balanced implementation. Nonetheless, it represents a visionary step towards molding a nation that celebrates innovation, embraces diversity, and continually strives for sustainable economic development through entrepreneurship.

30 Policies which benefit Entrepreneurship

  1. Access to Capital:
    • Benefits: It enables entrepreneurs to secure necessary funds, fostering business growth and innovation.
  2. Education and Training:
    • Benefits: It develops skilled entrepreneurs, fostering sustainability and innovation in business.
  3. Reduction in Red Tape:
    • Benefits: Streamlines business procedures, reducing time and cost of starting and operating businesses.
  4. Tax Incentives:
    • Benefits: Provides financial relief, enhances business viability, and encourages investment.
  5. Market Access and Trade:
    • Benefits: It expands business reach and scale, promoting international cooperation and competitiveness.
  6. Internet and Technology Infrastructure:
    • Benefits: Facilitates access to essential technology, boosting competitiveness and innovation.
  7. Intellectual Property Protection:
    • Benefits: Safeguards innovations by incentivizing research and development.
  8. Labor Laws:
    • Benefits: Fosters a flexible, skilled workforce, aiding in business growth and adaptability.
  9. Commercial Property Incentives:
    • Benefits: It reduces overhead costs, making it easier to start and maintain businesses.
  10. Enhanced Bankruptcy Laws:
  • Benefits: Encourages entrepreneurial risk-taking by reducing penalties associated with failure.
  1. Support for Research and Development:
  • Benefits: Drives innovation and technological advancement, creating a competitive edge.
  1. Networking and Mentorship Programs:
  • Benefits: Facilitates knowledge sharing and community building, fostering business development.
  1. Diversity and Inclusion Initiatives:
  • Benefits: It supports underrepresented groups, promoting a diverse and inclusive business environment.
  1. Sustainable Business Incentives:
  • Benefits: Encourages environmental responsibility, contributing to long-term societal well-being.
  1. Rural Development Programs:
  • Benefits: It supports entrepreneurship in underserved areas, promoting regional economic growth.
  1. Export Assistance:
  • Benefits: Facilitates international trade, expanding market reach and revenue potential.
  1. Healthcare Support:
  • Benefits: Provides health security, allowing entrepreneurs to focus on business development.
  1. Childcare Support:
  • Benefits: Supports work-life balance, particularly aiding female entrepreneurs in business pursuits.
  1. Legal Assistance:
  • Benefits: Aids navigation through legal complexities, reducing risk and fostering compliance.
  1. Affordable Housing Initiatives:
  • Benefits: It ensures housing security, allowing entrepreneurs to invest more in their ventures.
  1. Public Procurement Opportunities:
  • Benefits: Offers consistent revenue streams through contracts with public agencies.
  1. Digital Literacy Training:
  • Benefits: Enhances the ability to leverage digital tools, increasing business efficiency and reach.
  1. Innovation Competitions and Awards:
  • Benefits: Recognizes and supports innovative ideas, providing funding and publicity.
  1. Transportation Infrastructure:
  • Benefits: Improves logistics and access to markets, reducing operational costs.
  1. Cybersecurity Support:
  • Benefits: It protects business assets, reducing the risk of financial and data loss.
  1. Access to Markets and Distribution Channels:
  • Benefits: Facilitates partnerships, opening up new avenues for sales and growth.
  1. Customer Education and Engagement:
  • Benefits: Builds consumer loyalty and brand awareness, enhancing market position.
  1. Immigration Policies:
  • Benefits: It attracts international talent, enhancing diversity and skill in the workforce.
  1. Crisis Management Training and Support:
  • Benefits: It prepares businesses for unforeseen events, promoting resilience and continuity.
  1. Incentives for Social Entrepreneurship:
  • Benefits: Supports solutions to social issues, fostering societal well-being and responsible business practices.

Sports franchising and entrepreneurial opportunities

Fact: Michael Jordan is the highest-paid athlete of all time. He leads the way with lifetime earnings of approximately $3.3 billion. This information is based on various sources, including Sportico, Statista, and Forbes.

Most of that money was not made playing sport, but through franchising, licensing deals and being a very good at business.

Sport Entrepreneurial Opportunities

The sports sector offers a plethora of entrepreneurial opportunities, and in every country in the world, people play sports, watch sports, and more importantly, invest in sports businesses. Here are some 20 areas where you, as an entrepreneur, can explore and innovate:

  1. Sports Merchandising: Selling sports apparel, equipment, and memorabilia. This includes both branded merchandise and innovative sports gear.
  2. Sports Tech: Developing apps for fitness tracking, game analysis, or fan engagement. Wearable tech like smart shoes, wristbands, and VR/AR applications for training are also in demand.
  3. Sports Nutrition: Creating and marketing supplements, protein bars, and health drinks tailored for athletes and fitness enthusiasts.
  4. Sports Media: Launching sports podcasts, blogs, or YouTube channels. Live streaming of local sports events or creating platforms for user-generated sports content can also be lucrative.
  5. Sports Tourism: Organizing sports-themed travel packages, such as trips to major sporting events, sports camps, or adventure sports destinations.
  6. Sports Academies and Training: Establishing training centers or academies for specific sports, offering coaching, and organizing camps.
  7. E-Sports: Investing in or creating e-sports teams, organizing tournaments, or developing gaming platforms and software.
  8. Sports Facilities: Building and renting out sports facilities like stadiums, courts, or fitness centers. This also includes creating niche spaces like climbing walls or paddleboarding lakes.
  9. Sports Health: Offering physiotherapy, sports medicine, and rehabilitation services. This can also include mental health services tailored for athletes.
  10. Sports Event Management: Organizing and managing sports events, leagues, or tournaments at local, regional, or national levels.
  11. Sponsorship and Advertising: Acting as a liaison between brands and sports teams or athletes for sponsorship deals.
  12. Sports Analytics: Providing teams and athletes with data analysis services to improve performance, or developing software that aids in this analysis.
  13. Fantasy Sports: Developing platforms for fantasy sports leagues or offering consultancy services for fantasy sports enthusiasts.
  14. Sports Betting: While regulated, there’s a growing market for sports betting platforms and related services.
  15. Eco-friendly Sports Products: With increasing awareness about sustainability, there’s a demand for eco-friendly sports gear and apparel.
  16. Inclusive Sports: Creating platforms, equipment, or events tailored for differently-abled athletes or those from marginalized communities.
  17. Virtual and Augmented Reality: Developing VR/AR experiences for training, game simulations, or fan engagement.
  18. Subscription Boxes: Curated monthly boxes with sports gear, nutrition products, or fan merchandise.
  19. Sports Influencer Platforms: Connecting athletes with brands for influencer marketing opportunities.
  20. Sports Franchising: Buying a franchise of an existing sports brand or team.

Sports Franchising: The scalable Sports opportunity

Sports franchising is a significant area of opportunity at every level within the sports sector, from investing billions to thousands of dollars. Here’s a deeper dive into the opportunities it may presents:

  1. Team Ownership:
    • Major Leagues: Buying a franchise in major sports leagues like the NBA, NFL, MLB, or Premier League offers not only prestige but also potential returns from ticket sales, merchandise, broadcasting rights, and sponsorships.
    • Minor and Developmental Leagues: These leagues often have a lower entry cost and can serve as a stepping stone to major league franchises. They also cater to local fan bases and can be profitable with the right management and marketing.
  2. E-Sports Franchising:
    • As e-sports continues to grow in popularity, owning an e-sports team or buying a franchise slot in leagues like the League of Legends Championship Series can be lucrative.
    • Opportunities also exist in hosting e-sports events, tournaments, and leagues.
  3. Fitness Franchises:
    • Gyms and fitness centers, such as CrossFit boxes, yoga studios, or specialized training facilities (e.g., F45 Training), offer franchising opportunities.
    • Niche fitness concepts, like trampoline parks or boutique fitness studios, are also emerging.
  4. Sports Bars and Restaurants:
    • Franchising sports-themed bars or restaurants where fans can watch games and enjoy a meal. Brands like Buffalo Wild Wings have successfully employed this model.
  5. Youth Sports Leagues:
    • Franchising opportunities in organizing and managing youth sports leagues or tournaments. Brands like i9 Sports offer such franchising models.
  6. Sports Retail:
    • Franchising sports equipment or apparel stores. This can range from general sports stores to specialized ones, like golf equipment shops.
  7. Sports Academies and Coaching:
    • Franchise models for sports academies, coaching centers, or camps that offer training in specific sports, from soccer to tennis to swimming.
  8. Adventure Sports:
    • Franchising opportunities in adventure sports facilities, like indoor skydiving, rock climbing centers, or water sports rentals.
  9. Sports Travel and Tourism:
    • Franchise models for agencies specializing in sports travel, offering packages to major sporting events or sports-themed vacations.
  10. Virtual Sports Platforms:
  • Franchising opportunities in virtual sports platforms, where users can play simulated games or leagues.
  1. Merchandising and Memorabilia:
  • Franchise opportunities in stores or online platforms selling sports memorabilia, collectibles, and fan merchandise.
  1. Sports Health and Recovery:
  • Franchising models for sports health clinics, physiotherapy centers, or recovery lounges.
  1. Licensing and Branding:
  • Acquiring licensing rights to use team logos, player likenesses, or league branding for various products and services.

When considering sports franchising, it’s crucial to conduct due diligence, understand the financial commitments, and have a clear business plan, look for the growth sectors and trends. The sports industry is dynamic, and while franchising can offer a structured way to enter the market, success often depends on effective management, marketing, and engagement with the fan base.

E-Sports: A Growth Franchising Opportunity

The one which I see higher growth potential is E-sports, this is the competitive arena of video gaming, as it presents a widest set of franchising opportunities. At the forefront is team franchising, where investors can secure a slot in major e-sports leagues like the League of Legends Championship Series or the Overwatch League. These slots offer potential returns from league-wide sponsorships, media rights, and merchandise sales. Beyond teams, there’s a growing demand for e-sports arenas and venues, designed to host high-profile tournaments and fan events. E-sports-themed cafes and lounges are emerging as community hubs, offering spaces for fans to play, watch, and socialize. For those keen on nurturing talent, franchised training and coaching centers provide platforms for aspiring e-sports athletes to hone their skills. Merchandising is another lucrative avenue, with dedicated stores selling team-specific gear and gaming peripherals. Additionally, the rise of e-sports education franchises offers courses in game strategy and e-sports management. As the industry evolves, opportunities in event management, content creation, sponsorship, and e-sports-specific technologies continue to expand, making e-sports franchising a dynamic and promising venture.

In Summary

Globally, sports franchising offers immense opportunities. As technology enables global viewership, sports franchises are expanding their reach, building international popularity Banking giants like Goldman Sachs are even establishing global sports franchise divisions, indicating the growing interest in sports team investment. The world’s most valuable sports franchises, including teams like the Dallas Cowboys and Manchester United, highlight the global appeal and financial potential of sports franchising.

In conclusion, sports franchising, both traditional and e-sports, presents vast global opportunities. From team ownership to merchandising, the potential for growth and profitability is evident. As the world becomes more interconnected, the appeal of sports transcends borders, making franchising in this sector a promising venture.

As an Entreprenur: 20 things you should avoid when starting a business

Starting a business is an exhilarating journey filled with aspirations and challenges. While the entrepreneurial spirit drives innovators to break boundaries, there are pitfalls that can hinder success. From the initial stages of market research to the complexities of legal formalities, every step requires meticulous attention. Often, the excitement of launching a venture can overshadow crucial aspects that determine its sustainability and growth. Whether it’s the peril of undervaluing your offerings or the oversight of not leveraging modern technology, these missteps can have lasting repercussions. Moreover, the essence of entrepreneurship isn’t just about avoiding mistakes but also about adapting, learning, and evolving. As you embark on this entrepreneurial voyage, it’s imperative to be aware of potential pitfalls. Here’s a compilation of 20 things to steer clear of when starting your business, ensuring you lay a robust foundation for your dream venture.

20 things you should avoid when starting a business

  1. Skipping Market Research: Not understanding your target audience or market demand can lead to failure.
  2. Ignoring Financial Planning: Not having a clear budget or financial forecast can lead to overspending.
  3. Setting Unrealistic Goals: Overestimating your potential can lead to disappointment and financial strain.
  4. Neglecting Legal Formalities: Not setting up the right business structure or ignoring permits/licenses can lead to legal troubles.
  5. Avoiding Expert Advice: Not consulting with professionals (like lawyers or accountants) can lead to costly mistakes.
  6. Undervaluing Your Product/Service: Pricing too low can hurt your profitability and brand perception.
  7. Overlooking Marketing: Not having a marketing strategy can limit your reach and growth.
  8. Hiring Too Quickly: Expanding your team before it’s financially viable can strain your resources.
  9. Ignoring Customer Feedback: Not listening to your customers can prevent you from improving.
  10. Being Afraid to Pivot: Sticking to an idea, even when it’s not working, can lead to failure.
  11. Not Having a Business Plan: Operating without a clear plan can lead to a lack of direction and focus.
  12. Mixing Personal and Business Finances: This can lead to accounting nightmares and potential legal issues.
  13. Avoiding Technology: Not leveraging modern tools and software can put you at a competitive disadvantage.
  14. Not Setting Clear Boundaries: Failing to separate work and personal life can lead to burnout.
  15. Overcommitting: Taking on too many tasks or projects can spread you thin and affect the quality of your work.
  16. Ignoring Competition: Not being aware of what your competitors are doing can leave you behind in the market.
  17. Not Investing in Yourself: Failing to continue learning and growing can limit your business’s potential.
  18. Avoiding Networking: Not building relationships in your industry can limit opportunities and partnerships.
  19. Not Preparing for Failure: Every business faces challenges; not having a contingency plan can be detrimental.
  20. Being Impatient: Success often takes time; expecting immediate results can lead to poor decisions.