Dr David Bozward

Tag: business

When considering a business idea in the health and well-being sector, what should an entrepreneur should think about?
Navigating the Health and Well-being Business Landscape: Four Pillars to Consider

Starting a business in the health and well-being sector can be immensely rewarding. Not only does it offer the potential for financial growth, but it also allows entrepreneurs to make a positive impact on people’s lives. To successfully navigate this terrain, here are four vital pillars to consider:

1. Regulations and Compliance: The Heartbeat of Health Business

Every business has its own set of rules, but the health sector takes this to another level. This isn’t just about dotting the i’s and crossing the t’s; it’s about ensuring that the products or services offered to the public meet strict safety and efficacy standards.

For instance, dietary supplements might need to be vetted for banned substances, while health apps could require compliance with data privacy regulations. Entrepreneurs must familiarize themselves with local, regional, and even international standards, as non-compliance can lead to hefty fines or the closure of the business. Pro tip: Consider hiring a legal advisor familiar with the health and wellness industry to guide your initial steps.

2. Consumer Trust: The Lifeblood of Your Business

In the realm of health and well-being, trust isn’t just a virtue; it’s a necessity. When consumers adopt a new health product or regimen, they’re making a deeply personal decision. They need to believe in the authenticity, safety, and efficacy of the product or service.

Building this trust requires transparency: be open about the ingredients in your products, the qualifications of your team, and the science (if applicable) behind your methods. Authentic testimonials, clear labeling, and robust customer service can further enhance this trust.

3. Technological Trends: The Pulse of Modern Health Practices

Technology is reshaping the way we approach health. Wearables track our heart rates, meditation apps guide our mornings, and telehealth platforms allow doctors to diagnose patients miles away. The modern health entrepreneur cannot afford to ignore the technological wave.

Consider integrating technology into your business model. This could be as simple as creating a user-friendly website with a blog or as advanced as developing a health tracking app for your fitness studio clients. The key is to stay updated on the latest technological trends and discern which ones resonate with your target audience.

4. Ethical Considerations: The Conscience of Health Business

As the saying goes, “With great power comes great responsibility.” This rings especially true in the health and wellness sector. Entrepreneurs have a moral duty to prioritize their customers’ well-being above all else.

This means avoiding unfounded claims that could give false hope or mislead consumers. It also involves ensuring that products or services are rigorously tested for safety. Ethical lapses can irreparably damage a brand’s reputation. By being genuine, truthful, and prioritizing the well-being of your consumers, you not only build a loyal customer base but also foster a brand that stands the test of time.

Conclusion

Embarking on a journey in the health and well-being sector is no small feat. While the path is lined with challenges, understanding the importance of regulations, building consumer trust, embracing technology, and upholding ethical standards can provide a solid foundation for a thriving and impactful business. Remember, in health, success isn’t just measured in profit margins but also in the positive changes you bring to people’s lives.

Some Examples

Many health and wellness startups have made significant strides by emphasizing factors like compliance, consumer trust, technological innovation, and ethical considerations. Here are a few notable examples based on these criteria, up until my last training data in September 2021:
1. Calm
  - Consumer Trust: Calm has established itself as a trustworthy app for meditation, relaxation, and sleep by offering quality content and collaborating with renowned professionals.
  - Technological Trends: Their app is user-friendly and continually updated with new features, stories, and guided meditations.
  - Ethical Considerations: Calm provides genuine mental well-being tools without making overstated claims.
2. 23andMe
  - Regulations and Compliance: Initially, 23andMe faced regulatory challenges from the FDA. However, they worked through these and became FDA-approved for certain genetic health risk reports.
  - Consumer Trust: With robust data privacy measures and transparent communication, they’ve built significant trust among consumers.
  - Technological Trends: They utilize advanced genetic testing technology to provide insights about ancestry and health.
3. Peloton
  - Consumer Trust: Offering high-quality home exercise equipment and classes, Peloton gained a dedicated user base.
  - Technological Trends: Their stationary bikes and treadmills, integrated with interactive live streaming workouts, showcase how they’ve embraced technology.
  - Ethical Considerations: Peloton recalled its treadmills due to safety concerns, emphasizing their commitment to consumer well-being.
4. Whoop
  - Technological Trends: As a wearable fitness tracker, Whoop offers real-time feedback on workouts, recovery, and sleep.
  - Consumer Trust: Favored by many professional athletes, Whoop has positioned itself as a reliable and accurate fitness device.
5. Headspace
  - Consumer Trust: Like Calm, Headspace has become a trusted name in digital meditation and mental well-being.
  - Technological Trends: Their app provides a plethora of resources, including guided meditations, sleep aids, and focus music.
  - Ethical Considerations: Headspace is dedicated to improving mental well-being and avoids making unfounded claims.
6. Nurx
  - Regulations and Compliance: Operating within the regulated healthcare sector, Nurx provides prescription services and home testing kits for sensitive issues like birth control and STIs.
  - Consumer Trust: By ensuring discretion, convenience, and professional oversight, Nurx has built trust among users.
  - Technological Trends: Their platform leverages telemedicine technology to facilitate consultations and prescription deliveries.
These startups, among others, have successfully navigated the intricate landscape of the health and wellness industry by paying heed to vital factors like regulations, trust, technology, and ethics. As the sector continues to evolve, it’s these foundational pillars that will likely determine the longevity and impact of new entrants.
August 25, 2023
Fostering Entrepreneurship in Africa: The Role of Educators in Nurturing Business Founders
Introduction

Africa is a continent of immense potential, rich in natural resources and a young, dynamic population eager to make a difference. In recent years, the African entrepreneurial ecosystem has witnessed significant growth and development. The rise of startups, innovative businesses, and social enterprises has contributed to economic diversification and job creation across the continent. However, entrepreneurship in Africa still faces various challenges, and educators play a crucial role in supporting and nurturing this ecosystem of business founders. In this blog, I would like to explore the development of entrepreneurship in Africa, the challenges it faces, and how educators can contribute to its growth and success.
1. The Rise of Entrepreneurship in Africa
Africa’s entrepreneurship journey has been marked by determination and resilience. The continent has seen a growing number of startups and small businesses that are addressing local challenges, creating employment opportunities, and contributing to economic growth. One significant factor contributing to this growth is the increasing availability and affordability of technology, particularly smartphones and internet connectivity, which has expanded access to information, markets, and funding for aspiring entrepreneurs.

Additionally, the emergence of business incubators, accelerators, and venture capital firms focused on African startups has provided critical support to early-stage entrepreneurs. These initiatives offer mentorship, access to networks, and funding opportunities, boosting the chances of success for young businesses.
1. Challenges Faced by African Entrepreneurs
Despite the progress, entrepreneurs in Africa encounter several challenges that hinder their growth and sustainability. Some of the most notable obstacles include:

a) Limited Access to Finance: Access to capital remains a significant challenge for entrepreneurs, particularly those in the early stages of their ventures. Traditional financial institutions often consider startups too risky, leading to high interest rates and stringent collateral requirements. This lack of funding options can stifle innovation and limit the scalability of promising businesses.

b) Inadequate Infrastructure: Poor infrastructure, such as unreliable power supply and inadequate transportation, can impede business operations and increase costs for entrepreneurs. Moreover, a lack of supportive policies and bureaucratic barriers can hamper entrepreneurial activities.

c) Limited Entrepreneurial Education: Many aspiring entrepreneurs lack formal entrepreneurial education, hindering their ability to understand market dynamics, develop business plans, and access vital resources. This gap in knowledge can lead to a higher failure rate for startups.

d) Cultural Attitudes: Societal attitudes towards entrepreneurship can also pose challenges. In some communities, there may be a preference for traditional employment over starting a business, and failure may be stigmatised rather than viewed as a learning experience.
1. The Role of Educators in Fostering Entrepreneurship
Educators can play a pivotal role in nurturing the entrepreneurial ecosystem in Africa. By equipping students with the necessary knowledge, skills, and mindset, educators can empower them to become successful entrepreneurs. Here are several ways educators can support the development of entrepreneurship:

a) Incorporating Entrepreneurship into the Curriculum: Educational institutions should integrate entrepreneurship courses and modules into their curriculum at various levels, including primary, secondary, and tertiary education. By exposing students to entrepreneurial concepts early on, educators can instill an entrepreneurial mindset and foster innovation and problem-solving skills.

b) Creating Experiential Learning Opportunities: Entrepreneurship is best learned through practice. Educators can facilitate experiential learning opportunities, such as business plan competitions, startup challenges, and internships with local entrepreneurs or businesses. These experiences provide students with hands-on exposure to the challenges and opportunities of entrepreneurship.

c) Encouraging a Growth Mindset: Cultivating a growth mindset is crucial for aspiring entrepreneurs. Educators should inspire students to embrace failure as a stepping stone to success, encouraging resilience and perseverance in the face of challenges.

d) Facilitating Access to Resources: Educators can serve as bridges between aspiring entrepreneurs and valuable resources. They can connect students with mentors, industry experts, and potential investors, providing a supportive ecosystem for budding entrepreneurs.

e) Promoting Women Entrepreneurship: Women entrepreneurs have the potential to drive significant economic growth in Africa. Educators should actively encourage and support women’s participation in entrepreneurship through targeted programs and initiatives.

f) Collaboration with Industry: Educational institutions should establish partnerships and collaborations with the industry to align their programs with market needs. By involving entrepreneurs and business leaders in the educational process, educators can provide students with practical insights and relevant skills.
1. Success Stories and Best Practices
Numerous success stories have emerged from Africa’s entrepreneurial landscape, demonstrating the impact of education and support in fostering successful businesses. For example:

a) “Andela” – Founded in Nigeria, Andela identifies and develops software developers in Africa, providing them with training and job opportunities with global tech companies. By nurturing tech talent, Andela has made a significant impact on the African tech ecosystem.

b) “M-Pesa” – Launched in Kenya, M-Pesa revolutionized mobile banking, enabling users to send and receive money using their mobile phones. The service has had a transformative effect on financial inclusion in Africa.

c) “Flutterwave” – A Nigerian fintech startup, Flutterwave, offers payment solutions to businesses across Africa, facilitating seamless transactions and e-commerce growth on the continent.

Conclusion

Africa’s entrepreneurial ecosystem is a dynamic and promising arena for economic growth and innovation. However, entrepreneurs face several challenges that need to be addressed to unleash their full potential. Educators have a crucial role to play in nurturing the next generation of business founders by providing them with the necessary knowledge, skills, and mindset. By incorporating entrepreneurship into the curriculum, creating experiential learning opportunities, and facilitating access to resources, educators can significantly contribute to the growth and success of entrepreneurship in Africa. With the right support and guidance, the continent’s entrepreneurs can continue to drive positive change and foster sustainable development.

References:
1. AfriLabs. (n.d.). “The African Startup Ecosystem Report 2020.” https://drive.google.com/file/d/1vzB6osUgDnHvwQZlTwBD6N_yovxqJQsi/view
2. AUC. (2019). “Africa’s Development Dynamics 2019: Achieving Productive Transformation.” https://www.oecd.org/dev/development-centre/Africas-Development-Dynamics-2019.pdf
3. Global Entrepreneurship Monitor. (2021). “GEM 2020/2021 Global Report.” https://www.gemconsortium.org/report/gem-2020-2021-global-report/
4. Tefo Mohapi. (2019). “How Africa’s Education System Can Support Entrepreneurship.” https://www.africanexponent.com/post/9055-how-africas-education-system-can-support-entrepreneurship
5. World Bank. (2019). “Africa’s Pulse, No. 21, October 2019: An Analysis of Issues Shaping Africa’s Economic Future.” http://documents1.worldbank.org/curated/en/947021568299119925/pdf/Africas-Pulse-No-21-October-2019.pdf
August 11, 2023
The Power of Entrepreneurship Education: A Deep Dive into University Interventions

The entrepreneurial spirit is a driving force behind innovation, economic growth, and job creation. It’s a spirit that can be nurtured and developed, and universities are uniquely positioned to do so. A recent study published by colleagues in Journal of Entrepreneurship Education explores how entrepreneurial interventions in a university context can impact the entrepreneurial intentions of students. The findings of this study provide valuable insights for educators, policymakers, and university administrators seeking to foster entrepreneurship.

The study, conducted collaboratively by researchers from Chinese and UK universities, surveyed 679 undergraduate students. The researchers used the integrated model of entrepreneurial intentions as the theoretical framework for their approach. The model suggests that a person’s attitudes, beliefs, upbringing, values, and their awareness of the ease or difficulty of executing entrepreneurial behaviour will all inform whether they are attracted to act entrepreneurially in a given context, and this will affect their intention to do so.

The study’s initial findings highlight the perceived need for a range of entrepreneurship interventions, with business training programmes being the highest priority, followed by mentoring, specialist business advice, low-cost finance, business networking events, and enterprise clubs. Interestingly, the study also found that those with different Intention Horizons request a different portfolio of interventions.

The concept of Intention Horizons is a key contribution of this study. The researchers propose four distinct Intention Horizons: No Intention, Intention Now, Short-term Intention (in six months’ time), and Long-term Intention (two years or more). This increased granularity provides deeper insights into the ways in which interventions affect intention over time.

The study’s findings suggest a previously under-articulated relationship between the nascent entrepreneur’s Intention Horizon, university interventions, and entrepreneurial action. For instance, those with a longer-term view of entrepreneurship are open to more interventions. This is particularly true for business training programmes, which were selected by 67% of those with long-term entrepreneurial intentions.

Mentoring was the second most popular intervention, selected by 62% of all students. Those with a long-term ambition had the highest selection of this intervention (53%), followed by those with short-term ambition (43%). Specialist business advice was the third most popular intervention, selected by 58% of all students.

Low-cost finance was selected by 41% of those with long-term ambitions and 40% of those with Intention Now, indicating that it may have a higher demand for current nascent entrepreneurs. Business networking events were selected by 41% of all students, with those with Intention Now and those with no intention having the same percentage (20%), indicating this intervention has a wider benefit than just for those looking to start a business.

The study provides an evidence-based approach to entrepreneurship education design and the development of interventions to support a range of students with and without entrepreneurial intention. It further develops the narrative around both contextualisation, the previous experience of the students, and the range and importance of these interventions to support the creation of a new venture.

In conclusion, the study underscores the importance of entrepreneurship education in universities. It shows that tailored interventions can significantly impact the entrepreneurial intentions of students, thereby fostering a culture of entrepreneurship. Universities, therefore, have a crucial role to play in nurturing the next generation of entrepreneurs. By understanding the specific needs and intentions of their students, they can provide targeted support and resources to help them on their entrepreneurial journey.

The study also highlights the need for further research in this area, particularly in understanding the complex relationship between the nascent entrepreneur’s Intention Horizon, university interventions, and entrepreneurial action. Such research will contribute to the ongoing development of effective entrepreneurship education programs and interventions.

References:

Bozward, D., Rogers-Draycott, M.C., Angba, C., Zhang, C., Ma, H., An, F., Topolansky, T., Sabia, L., Bell, R., Beaumont, E., (2023) How can entrepreneurial interventions in a university context impact the entrepreneurial intention of their students?, Journal of Entrepreneurship Education, 6, 1–23 (2023). https://doi.org/10.1007/s41959-022-00083-x

July 29, 2023
Unleashing the Power of AI: How It Empowers Startup Founders in Finding the Perfect Business Model

Introduction

For aspiring entrepreneurs, embarking on the journey of starting a business is both thrilling and daunting. A key challenge lies in identifying the right business model that aligns with market demands and sets the venture on a path to success. Fortunately, Artificial Intelligence (AI) has emerged as an invaluable ally in this pursuit. Leveraging AI-driven insights and advanced analytics, startup founders can navigate the complex landscape of business models, leading to informed decisions and increased chances of sustainable growth. In this blog, we will explore how AI supports startup founders in discovering the ideal business model for their ventures.

1. Market Analysis and Research

AI-enabled tools can efficiently analyze vast amounts of market data, industry trends, and consumer behavior. By examining competitor strategies and customer preferences, startup founders gain comprehensive insights that influence their business model selection. Armed with accurate data, they can identify market gaps and opportunities, ensuring the chosen model addresses unmet needs. This data-driven approach minimizes risks associated with assumptions and increases the likelihood of market fit. (Reference: [1])

2. Predictive Analytics for Business Projections

AI employs predictive analytics to anticipate market changes, customer demands, and industry shifts. Startup founders can utilize this information to project how different business models may perform in the future. By simulating scenarios, AI can help identify potential challenges and optimize strategies for long-term sustainability. Additionally, predictive analytics assists in identifying revenue streams, pricing strategies, and customer acquisition models that align with the startup’s vision. (Reference: [2])

3. Personalization and Customer-Centric Models

AI’s ability to analyze customer data enables the creation of customer-centric business models. By understanding individual preferences, purchase history, and behavior, startups can offer personalized products or services, enhancing customer satisfaction and loyalty. AI-driven recommendations and tailored experiences create a competitive advantage, leading to increased customer retention and word-of-mouth referrals. (Reference: [3])

4. Rapid Prototyping and Iteration

AI-powered rapid prototyping tools streamline the process of testing various business models. By generating and evaluating multiple scenarios, startup founders can identify potential flaws and opportunities for improvement early on. This iterative approach saves time, resources, and effort, allowing founders to fine-tune their business models for optimal efficiency. (Reference: [4])

5. Data-Driven Decision Making

The incorporation of AI in decision-making processes ensures that choices are based on data-driven insights rather than intuition alone. Startup founders can utilize AI to test hypotheses and validate assumptions, ensuring that the chosen business model is backed by evidence and analysis. This reduces the risk of biased decision-making and increases the startup’s chances of success. (Reference: [5])

6. Competitive Intelligence and Benchmarking

AI-driven competitive intelligence tools enable startup founders to benchmark their business models against industry leaders and successful competitors. By understanding what works for others, founders can fine-tune their models and identify unique value propositions that differentiate their startups in the market. (Reference: [6])

Conclusion

In the dynamic landscape of entrepreneurship, choosing the right business model is a critical step that can determine a startup’s success. Thanks to AI’s transformative capabilities, founders can harness the power of data-driven insights, predictive analytics, and personalized experiences to craft a business model that resonates with the target audience and ensures long-term viability. By embracing AI as a partner in decision-making, startup founders can confidently navigate the uncertainties of entrepreneurship and create a solid foundation for their ventures to thrive.

References:

[1] “How AI is Revolutionizing Market Research,” Forbes.

[2] “The Role of Predictive Analytics in Business Planning,” Harvard Business Review.

[3] “The Power of Personalization in Business Models,” McKinsey & Company.

[4] “The Impact of Rapid Prototyping on Startup Success,” TechCrunch.

[5] “Data-Driven Decision Making: The AI Advantage,” Entrepreneur.

[6] “Competitive Intelligence and AI-Driven Benchmarking,” Deloitte.

July 22, 2023
Six reasons why Environmental Sustainability is The Core of a Startup’s Business Model
Introduction

In recent years, the concept of environmental sustainability has gained significant attention and importance across various sectors. As the global community faces pressing environmental challenges, integrating sustainability into business models has become imperative, especially for new startup businesses with a view to longevity. This blog explores the significance of environmental sustainability as the core foundation for a startup’s business model and discusses the benefits it offers to the business, the environment, and society as a whole.
1. Meeting Consumer Expectations
Today’s consumers are becoming increasingly aware of environmental issues and are actively seeking products and services that align with their values. By incorporating sustainability into their business models, startups can tap into this growing market segment and gain a competitive advantage. A business that prioritizes environmental sustainability can attract environmentally conscious consumers who are willing to support and promote eco-friendly initiatives. This not only helps the startup gain customer loyalty but also opens up opportunities for expanding their customer base.
1. Cost Reduction and Efficiency
Environmental sustainability and operational efficiency often go hand in hand. By implementing sustainable practices, startups can optimize their resource usage, reduce waste, and cut down on unnecessary expenses. For instance, adopting energy-efficient technologies, implementing recycling programs, and minimizing water consumption can lead to substantial cost savings in the long run. By being mindful of resource consumption and waste management, startups can create leaner and more efficient operations, ultimately improving their bottom line.
1. Innovation and Competitive Advantage
Integrating environmental sustainability into a startup’s business model fosters innovation and creativity. Startups that prioritize sustainability are more likely to explore alternative and eco-friendly solutions in their product development and operational processes. This drive for innovation can lead to the development of groundbreaking technologies, products, and services that offer unique value propositions. By staying ahead of the curve and embracing sustainable practices, startups can differentiate themselves from competitors and establish a strong market presence.
1. Attracting and Retaining Talent
Environmental sustainability is a value shared by many individuals, particularly the younger generation entering the workforce. Startup businesses that incorporate sustainability into their core values and business model are more likely to attract top talent. Talented and passionate individuals are increasingly seeking job opportunities that align with their personal values, including environmental responsibility. By creating a sustainable work environment and demonstrating a commitment to environmental stewardship, startups can attract skilled employees who are motivated to contribute to the company’s success.
1. Building Long-Term Resilience
Environmental sustainability is not only about short-term gains; it also provides long-term benefits by ensuring the resilience and viability of a startup business. By embracing sustainable practices, startups can reduce their exposure to environmental risks and regulatory uncertainties. As governments and international bodies tighten environmental regulations, businesses that fail to adapt may face penalties or reputational damage. On the other hand, startups that proactively integrate sustainability into their business models are better prepared to navigate changing regulations and capitalize on emerging opportunities.
1. Strengthening Stakeholder Relationships
Environmental sustainability is not just a matter of corporate social responsibility; it is also about building strong relationships with stakeholders. Startups that prioritize sustainability can engage with customers, suppliers, investors, and communities in a more meaningful way. By communicating their commitment to environmental sustainability, startups can foster trust, strengthen partnerships, and attract socially responsible investors. Moreover, by actively engaging with the local community and supporting environmental initiatives, startups can establish themselves as responsible corporate citizens.

Conclusion

Incorporating these six benefits of environmental sustainability as the core foundation of a startup’s business model is a strategic decision with far-reaching considerations. By aligning with consumer expectations, startups can attract a growing market segment and gain a competitive edge. The integration of sustainability leads to cost reduction, increased operational efficiency, and fosters innovation, setting startups apart from their competitors. Furthermore, a sustainability-focused approach helps attract top talent, build long-term resilience
May 30, 2023
What is ideation, the business idea generation process?
Ideation is the systematic process of generating design ideas, developing idea variations, and identifying good ideas that point to promising venture creation.

Every business idea has to start somewhere

The Ideation process lies at the centre of the business startup process where entrepreneurs invest time in design thinking and connecting data sources to opportunities for innovation.Startup Ideation is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.

The intention of Startup Ideation is to provide entrepreneurs with the chance to identify possible opportunities for their entrepreneurial pursuit. There are two types of entrepreneurs – those that have a myriad of business ideas but can’t pick one to run with and those that are aspiring entrepreneurs that are bright and enthusiastic but can’t come up with an idea. Startup Ideation will help aspiring entrepreneurs with idea generation.The ideation process can be split into four phases:

Ideation is a process

Ideation is the systematic process of generating design ideas, developing idea variations, and identifying good ideas that point to promising venture creation. The Ideation process lies at the centre of the business startup process where entrepreneurs invest time in design thinking and connecting data sources to opportunities for innovation.Startup Ideation is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.

The intention of Startup Ideation is to provide entrepreneurs with the chance to identify possible opportunities for their entrepreneurial pursuit. There are two types of entrepreneurs – those that have a myriad of business ideas but can’t pick one to run with and those that are aspiring entrepreneurs that are bright and enthusiastic but can’t come up with an idea. Startup Ideation will help aspiring entrepreneurs with idea generation.The ideation process can be split into four phases:

Four Step Process for Ideation
1. Opportunity Recognition
  1. Clarify the problem: What do we know? What don’t we know? What information is needed to help solve the problem?
  2. Define the problem: What are our needs?
  3. Force field analysis: Use this tool to help make decisions.
  4. Problem Statement: Can we develop one sentence which defines the problem?
  5. Adjacent Solutions: Who else have solve this problem or a problem like this? What other systems that attempt to solve our problem or inspire us with their design or functionality?
2. Idea Generation:
3. Idea Selection and Evaluation: Picking the best ideas starts much before the beginning of the ideation process. It is essential that you fix the criteria by which the ideas are to be assessed, who would be responsible for evaluating the ideas, and how the top ideas would be given to the concerned internal teams for further assessment or execution. A proper selection process begins with the use of tags or labels to arrange the ideas into meaningful clusters.
4. Idea Communication: The success of implementation is dependent on an organization’s ability to choose the top ideas and take action based on them. It also depends on the organization having appropriate workflows in place so that the right groups take part at the appropriate time in the three steps of the ideation process.
March 1, 2019
Venture Creation – BA (Hons) Entrepreneurship Programme

In the last year I have had the amazing opportunity to design a venture creation BA (Hons) Entrepreneurship Programme which is oriented towards students who wish to combine study towards an honours degree with the opportunity to start their own business in a supported environment with guidance from specialist lecturers, practising entrepreneurs and mentors. Over the years I have seen many programmes and wanted to create something for Entrepreneurs, the student and for practitioners.

This is a practice-oriented degree, which focuses on the development of the students’ entrepreneurial effectiveness. This is achieved by embracing the concept of ‘learning by doing’ which ensures students are acquiring real knowledge and practical expertise to support their business start-up and business growth aspirations. There is a focus on real business experiences including master classes, enterprise events and interactions with local and global entrepreneurs. This philosophy is extended within the assessment primarily for (rather than ‘of’) learning Entrepreneurship (QAA (2012) Enterprise and Entrepreneurship Education: Guidance for UK Higher Education Providers, pp9).

Similarly, although there is an inherent emphasis on learning within the learner’s own start-up venture, the Entrepreneurship skills acquired will be transferable to other business environments and learning opportunities.

This BA (Hons) Entrepreneurship Programme aligns with the nation and international government agenda (The Impact and Effectiveness of Entrepreneurship Policy, NESTA 2013) and seeks to increase the number of entrepreneurs in the economy.

A range of teaching pedagogies are adopted to ensure the curriculum enhances the learning of all students both in the startup and in group learning environments. In addition to lectures, seminars, videos, podcasts, presentations and visiting entrepreneurs, students will participate in action learning sets and interactive activities to apply learning from businesses experiences in their startup. These approaches are intended to take into account the principles of inclusivity: the types of learner, their startup business, their prior experience and expectations and how they learn and will be supported to learn effectively.

Given the focus on developing a continued learning environment in which students develop an entrepreneurial mindset, there is an emphasis within the BA (Hons) Entrepreneurship Programme on tutoring and mentoring to support individual requirements, and also to reflect (at a meta-cognitive level) on their learning process. The programme is supported by more than 10 Entrepreneurs in Residence, regional business support agencies and local businesses.

June 14, 2016
Essential Software Tools for a Startup Business
Over the last year I have either started mentoring or joined the advisory board of several technology startups. These are technology led businesses with a team of both techies and non-technics. For every startup its important to set the tools early on as it influences the culture of the business and also the pace of the business growth. Selecting the wrong tool delays development as everyone has to learn it or even stops the business as no one wants to use this tool.

There is no one tools I recommend and it depends on the team members and then the project attributes, such as the size of team, selected coding platform, use of third party plugins and also the length of the creative cycles. So below you will find at least two options for each core tool. The tools selected below all start off with a freemium model which is ideal for startups.

Another factor in selecting the tools below was they should work on multiple devices (mobile, tablet and PC) and also with multiple people (sharing, editing and also distribution).

Startup Documents

Criteria: Need to share, edit and collaborate on documents. Multiple people should be able to view documents at any time.

Evernote

I have been a fan of Evernote since it was first launched. I use it in several ways:
- Research – I use the Web Clip extension to save web pages which then allow me to develop a collection of articles very quickly and then index them against tags and within notebooks. For early stage startups understanding what competitors are doing and how certain technology works is important. This can then be shared with everyone on the team, ensuring a similar knowledge base.
- I have multiple notebooks that I use for all sorts of things including my task management, goal setting, lists of all kinds, photos and random notes.
Google Apps/Docs

Its taken me some time to get happy with Google Docs and still don’t put documents I want to be secure on it, but as an editor which multiple people can use to generate a shared vision its the best tool out there.
- Collaborative Documents – The document editor is better than MS Word and has a better spell checker, it also loads faster.
- Save As function, especially to PDF and Website is worth using as it allows you to email and share document very quickly.
- Google Forms is the best way to create surveys. Since I found this I have stopped using Survey Monkey which has got too expensive.
Startup Internal Comms & Project Management

Criteria: A place where everyone can state what they are doing and when, any issues are discussed and logged.

Skype

This is a must have tool for collaborative teams.
- Team Chat – To have a open chat box which everyone can contribute, add files and also URL links is extremely powerful. This always on and open team collaborative culture is extremely important to generating momentum for the business.
- Team Calls – Every team has to go through the storming/norming phases and chatting on Skype for hours on getting the vision/mission/strategy right is the only way. Most of my team members use Skype of their mobile/tablet for this, so they can walk around the house, trying different rooms during each stage of the meeting.
Trello

This provides a digital kanban board for project management, allows the team to contribute and on one page see the entire set of tasks.
- Great way to show projects, tasks and business mapping on one page which everyone can buy into.
- The graphical interface provide a simple way to get the team to contribute and set/agree their tasks
Startup Cloud Storage

Criteria: Always on and backed up to the cloud. Low cost.

Dropbox

Keeps my working files available to me wherever I am, synched across multiple devices.
- For one startup all their large images are shared through dropbox with all documents shared through Google Docs.
- I also backup google docs and websites to Dropbox
- For another startup they use this for their business plans and external funding applications
Backupify

This is a cloud-to-cloud backup provider which enables you to draw down these resources and also edit and repurpose.
- So backing up what’s on Flickr, Twitter, Delicious, Zoho, Google Apps/Docs, WordPress, Basecamp, Gmail, Facebook, Google Calendar…
Startup Code Management

Criteria: Version control for multiple developers

Github

This is the default repository for any startup source code plus task lists for developers.
- It offers as standard distributed revision control and source code management functionality you need.
- The Wiki and bug tracking features are important once development has started. A wiki can help track the outcomes of those conversations you have about “Should we do it this way or that”. As you know you one of these will be wrong and you will need to reserve this decision.
Windows Azure

This feature rich version allows expansion and future proofing.
You can get this free on the “www.microsoft.com/bizspark/” programme
- As with a lot of Mircosoft products they are very well designed, (sometimes too over engineered), so choose the options carefully to start with and then open up additional features later on when needed. This way you can grow into the product and not be over “controlled” by the tool.
Startup Social Media

Criteria: Simple tools to tell the world of your progress during development. Management of multiple channels during launch.

Hootsuite

This is my default social media management tool, as it has Instagram, Youtube and others.
- Management of multiple streams
- The fact you can see all tweets from a particular Search and interact with these is very powerful
Buffer App

A simple and elegant way of scheduling tweets and posts.
- Easy to get started and set a scheduled tweet or facebook feed
- The sharing and timing when these posts go out is very powerful
There is lots of research on how startups work and the process. The vast majority of it states that time, finance and commitment is limited within the team. Therefore a simple limited set of tools is more powerful than having a expanded and more complete solution. The startup process to MVP and Alpha testing is a non perfect process and therefore over engineering the need for support tools just over complicates the project and therefore inserts delays.
February 27, 2015
Top 10 Enterprise Movies of All TIme

During the Christmas holiday I got asked to name my top ten films and as always its hard to bring it down to just ten, but then I thought about what have these movies teaches me about business or enterprise.

So here goes…

Stardust (2007)

“having a dream, passion and a little determination is all you need”

Our hero needs to track down a fallen star, living in a small village in Kent, he heads over the local boundary wall only to find its a magically world. Its a great movie and Robert De Niro plays a cross dressing captain is just a surreal part.

Its the story of EVERY entrepreneur I have ever meet, they have a dream, some passion and didn’t really know what the end game would be, but they were determined to see it through. We celebrate those that succeed but we should encourage everyone to have a go, as these people create wealth, innovation and more importantly experience.

Godfather (1972+)

“Pivoting an established business is extremely hard, so do it early on”

Michael tries to change the business activities of his family business and even with all his wealth and influence he fails.

I have seen this so many times in my career. Motorola was the greatest mobile phone manufacturer in the world, developing first generation phones (1G) and then Nokia started developing 2G phones and Motorola never really got into the digital game. Then Samsung took the 3G market with bigger screens and apps and Apple is the current power house with 4G phones. This is not even a pivot its an upgrade to me and you, but these businesses can not do it, so learn early on in your business and get it right. It may be your only chance.

Star Wars (1977+)

“The small business has more opportunities than the larger “death star” businesses, however its in the execution”

Lean methodology is key to setting off but for today’s business small is best. Think of Arm or Superdry which are amazing companies who outsource or create business models which mean they don’t employ thousands of people installed in the “death star”. Get yourself an Millennium Falcon and just keep the hyper drive working.

Apocalypse now (1979)

“Know your enemy better than yourself”

I just love this movie, its about a journey that we all take, a physical and mental one. Each journey changes us and that change is inconceivable at the start.

The best line in the movie being “I love the smell of napalm in the morning” which alway reminds me on the business mantra “Eat a toad every morning”. This is a Mark Twain saying and aims to get you doing the worst job first every day, then the day can only get better.

This analysis of your enemy and then eventual destruction of them is a very common business theme, however the real message is that by learning their strengths and especially their weaknesses we can become better entrepreneurs. Its sometimes hard to learn other people’s weaknesses but certainly we should identify our own and seek the support they need.

Avanti (1972)

“In every business there is value”

Jack Lemmon did some great films, such as “Some like it hot” but this one is my favourite, bit of a romcom set in Italy. The comedy is just excellent and the settings are just breath taking. The story line is that Jack Lemmon must go to the Italian island of Ischia to claim the body of his millionaire father, only to find his father took more than the local spa each day.

It really shows how cultures clash and that different business methods may seem odd or just outdated, yet just taking the time to understand the culture and the business methods allows you to then extract the true value. We are very keen to adopt new technology and business methods without understanding the processes and methods which have worked for thousands of years.

Pulp Fiction (1994)

“Sometimes you need someone else to help you”

Everyone should spend time with hitmen who have a penchant for philosophical discussions, especially around the foody topic of Hamburgers. However when they get into trouble its Mr Wolf they turn to.

Every entrepreneur should have Mr Wolf, “I solve problems” who they can call on. This may be a mentor, a consultant or advisor who can come in and just sort out the issue. Everyone has a skills gap in one area, a thing that bugs them or they just can’t get their head around. You have to have one of these “Mr Wolf” people who can come in and solve it. Your’ll never look back.

Hairspray (2007)

“You don’t have to ever grow your business”

Everyone loves a musical, a man playing a dame and a dance off. Its the secret ingredient for a great movie. Mr Wilbur Turnblad has been running his joke shop for a lifetime and yet he is still enjoying every day of it. Making it bigger will take the real fun out of it and also create a set of issues which he doesn’t want to present to his family. So small is beautiful in this case for him.

The incredibles (2004)

“Family businesses are stronger”

Mr. Incredible and Elastigirl never worked together as superheroes until they have to protect the family. Each family has a different super power which enhances the whole team to beat off Syndrome. This is true for every team, everyone have something to offer, sometimes mundane is the most important skill to have. (e.g a good cup of tea when sailing in a force 10 gale is just awesome)

The best quote from the movie is “Everyone can be super. And when everyone’s super, no one will be.” which shows we need everyone to be different otherwise we have nothing special.

Avatar (2009)

“Go in prepared”

You can have the best trained soldiers, biggest guns and latest technology and you still may lose the fight. Sometimes its more about the hearts and minds which win the battle, so you need to prepare these to fulfil your goal. Just don’t forget it.

The Wolf of Wall Street (2013)

SELL SELL SELL

This movie shows you can create a business which is solely focused on sales and there are still a large number of these around, the modern day call centre is an example. However the loyalty you get from looking after you staff is a major mantra for this movie.

The number one thing you have to do in a business is sell, no matter what business it is, a Charity, Religion, Social Enterprise or PLC. You have to get people to part with their cash on a regular basis to ensure you are solvent.

Also it shows that the name of your business is everything “Stratton Oakmont”. These people travelled across on the Mayflower and thus can be trusted.

Hopefully you have enjoyed hearing my top 10 enterprise movies.

February 12, 2015
Business plan competitions , the benefits for all
The Business Plan Competition is one of the major tools for those institutions starting out with entrepreneurship as it provide a promotional platform for creating student awareness, real role models and institutional engagement. A large number of universities and colleges create an enterprise delivery strategy around this linchpin. From this they can hang workshops such ideas creation, business skills and also more personalized services such as mentoring and accelerators.

If it is done correctly it can generate a significant interest in the student population, local business and senior management, growing at an annual rate to ensure competitors from all facility or schools within the institution. A true win win!

So why should your institution run a business plan competition?

Enterprise Ethos

There are very few projects within the university which develops the enterprise ethos of the institution. The business plan competition can be made to work with all academic departments, staff and students to ensure that the benefits of enterprise are understood in the context of the institution. This management tool requires careful development but will product results which will be lasting in changing the ethos.

The development of students out of the class room is important in ensuring they understand that a continual approach to learning in the work place should be adopted at every stage of their life. The process of learning, developing new skills and applying them to real world problems in a creative way is one every degree student has to learn.

Celebration of enterprise

The awards event should be a celebration of enterprise whereby everyone associated with university enterprise, staff, researchers, students, businesses, By engaging the Vice Chancellor to deliver prizes and keynote speech you can ensure some level of support from others within the university.

Skills Development

Students will develop new skills through a competitive behavior and engaging in a number of pre-submission sessions. This ensures that a wider number of students gain experience whilst also increasing the competitions’ finalist ability. This is especially important when dealing with the expectations of sponsors and also ensuring that a sufficient story can be provided to the press. These role models are especially important when developing a sustainable competition. When we look at shell live wire, the press and PR exposure provided to the finalist has always been exceptional, ensuring the further development of the finalists businesses.

Student Role Models

Student peer development is an important learning pedagogy which ensures wide spread appeal when embedding enterprise into the student mindset. A diversity of business types and annual growth of this growth is an important factor for a student when seeking reassurance for their entrepreneurial thinking and endeavors.

It is important these role models are seen on event marketing collateral, made available during events and speak about their real life experiences. These experiences, should include The good, the bad and the ugly and should be demonstrated to the students that what ever life experiences come forward, its the learning from these that enables the entrepreneur to grow and succeed.

Business & Alumni Collaboration

It also brings in sponsors from businesses and more importantly alumni. These groups thrive on engaging students, their ideas and being part of the university culture. Once they get involved, they start to recruit students into their businesses, develop knowledge transfer partnership and take an active interest in the students and staff of the institution.

The competition will also create and should involve the institutions alumni of key role models for our student entrepreneurs. These groups of people make great judges, mentors, business coaches, sponsors and advisory board members which are so important in ensuring staff and students understand the needs of business and entrepreneurs.

Internal Collaboration

Opportunities for collaboration on a single project with a large number of internal stakeholders such as the student union, the incubator, university departments and external businesses is very rare at universities. One case study is from the Liverpool university which bases the competition out of the student union ensures the highest student engagement and also attendance at the finals. This engagement then ensures wider student perception of the competition and also from the widest demographics of students, from social sciences to biology.

Staff Development

The process of running the competition provides a good opportunity for staff development, providing opportunities to run a project from start to completion within one academic year which brings in the skills of marketing, student engagement, mentoring and skills development. The metrics can be easily obtained and understood by all parties and thus ensures a great opportunity for staff.

Student & Enterprise Society Engagement

Using enterprise society for promotion and student engagement is one of the best ways to ensure student involvement and ownership, This ensures you develop a student led approach to the marketing and earlier stages engagement of the competitors which allows them to forms founder groups. There are numerous statistics which show that a team is more likely to win a business plan competition.

The vast majority, even the most success one will admit they would like to Increased business engagement, with students, with research, with course development, with CPD. The business plan competition is the first step in getting businesses on campus and meeting students, from here we can sell in all the other aspects of the university. So getting them to sponsor, attend or engage with a competitor is one the most critical parts of the universities business engagement strategy.

The key KPIs for a business plan competition should be:
- The total number of student and graduate entries
- The total number of students engaged on social media
- The number of schools which enter
- The total prize money available
- The business categories
- The total hours of skills development
- The total number of students having skills development
- The number of businesses sponsoring
- The total number of businesses attending the presentations
- Increased student perception in enterprise
April 24, 2013