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Not invented here!

Entrepreneurs are brilliant at looking at a problem and adding resources from various areas to create a solution. They don’t care where it was created and even who owns it, they just know they have a problem to solve. After reading the news papers this week, I see that Google has purchased Motorola for its patents and in another article, independent games developers are being sued by patent holders for providing in game links to buy more of their games. Entrepreneurs and software developers need the space to create new revenue models and opportunities, using everything that could possibly be available. Especially in a recession!

Many academics are the opposite, if there is a problem they must own this problem and solve it in pure independence, leading to potent disregard for other solutions. This has led to organisations that have not changed their business model, their internal structure or the products they provide, in cases for almost a thousand years. The opportunity to innovate this education industry is so much over due that new businesses are moving fast into the sector to take on these paralysed educators.

Again, this week in the papers the University of Buckingham achieves one of the best results in student satisfaction. This university is a private one, not government funded. It has a flexible four inductions per year, four ten week semesters, two and three year degrees and career focused courses which clearly its students love. This focus on customer satisfaction has made it look around the industry to find what works and how could we make it better.  It’s a good job that Oxford and Cambridge didn’t patent the courses they started almost a thousand years ago.

I am very interested in how industry sectors re-invent themselves, especially when faced with challenges based around an evolving business model or new technology. Within education, the use of remote course access and e-learning is the clear advance which will occur in the coming decade. We have seen the first generation, which as always is, take what you do and just make it digital. Now this hasn’t worked, filming a one hour lecture was never a good idea and only shows the lack of interaction certain tutors allow. However, we can start to see some amazing developments, using mixed media, learning styles and combinations of self and organised learning timetables being offered.

The business model will also change with more internationally franchised course offerings and introduction of loyalty price reductions (Foundation, Degree, Master, Doctorate), discount pricing strategies through enterprise or other types of engagement and sponsored places which just taken off with the introduction of higher fees. Universities will also start to develop less capital-intensive infra-structures and lower salary overheads. This will ensure a business model that is centred on a variable cost per student and not a fixed campus cost.

Only one thing in business should be assumed and that is things are always changing, this ensures the fittest are able to move with the market, developing new ways of surviving problems that their industry is presented. This is why Motorola was purchased, Nokia have moved to Second division and teamed with Microsoft. We will see how our university brands are able to adapt to our new world order, business model and delivery mechanism.

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Entrepreneurial Summer Holidays

The Summer holidays for students are a great time to just sit in the sun and dream away the long hot summer days, enjoying their youth, a care free spirit and the lack of real responsibility in a modern digital debt laden society.

Or are they?

The first thing I will say is that they should be, those endless summers created some of the best literature, greatest relationships and most inspirational events this great country has to offer. There is no better place to be on a true summers day that in the English countryside. (Sitting on a packed train, in the rain)

So lets get back to the 21st century.

Most students have around three months off (around 25% of the year), so they should plan what to do as most parents don’t like such long periods of parental supervision thrusted upon them after having recently finding their freedom.

The answer to the long summer break has always been to gain experience: Life, Work, Places, Travel, Opportunities, Skills, Extra Learning and Revenue. So you need to think about how to do this entrepreneurially.

So going out and getting a job during the summer basically means three choices, paid casual work e.g. Bar, Internship e.g. major corporates or run your own business.

How do you ensure you get real benefit of working in some casual job? The answer is to think outside the box, how about working in a bar in Goa, help the owner to double their revenue during the summer,.. just make it different, make it fun and ensure you get some great contacts and references.

There are loads of Internships and one of the best websites to get you started is www.Enternships.com. Here they have jobs in many sectors in various locations, which you can apply for. What is interested is the length of time you can spend in some businesses, so over the summer you could work in 3 or 4 companies gaining a vast amount of experience in a particular industry sector. This is very valuable for your CV and also in deciding what you want to do for a permanent role.

I meet a lot of students who run businesses and the summer provides the opportunity to increase their income from a part to a full time amount. It also allows them to take the business to the next stage and ensure they are in good shape for the following years studies. The balancing act of studying for a degree and running a business can be difficult, however, some students have turnover of between 20,000 to 200,000 per year. Its about time management and focus.

The summer is a great opportunity to revisit your entrepreneurial side and think how can I make a real difference to my life.

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Entrepreneur E-Learning

Over the last two weeks I have been developing a new online service for Entrepreneurs, an eLearning site providing courses in Sales, Marketing and how to start a Business. Further course are planned in the Autumn 2011.

Entrepreneurs are amazing people, yet have certain traits that make them hard to work with. First of all they are time limited, by the very nature of starting a business and also very geographically diverse. Secondly, they tend to have very little money and I feel wrong in taking too much money from people who should be investing in their businesses. Thirdly, they tend to learn in different ways.

So we have designed these courses to fit their entrepreneurial needs…

The design of the courses ensures the pace of the course is dictated by the entrepreneur. The can take as long as they desire and also review, redevelop and re-understand the course element in the context of their business.

The core cost of running course is training, venues and organizing everyone and everything to be at the right location at the right time. ELearning allows us to have the course starting any time and always open. The entrepreneur also does not have to travel and therefore has more time to spend on their business.

One aspect we do lose with online course is the loss of the real face-to-face networking which is so important when learning, knowing there are others who have the same problems. This we will fix using LinkedIn.

One important lesson which the internet is very aware of, if content is free it has no value. Everything known to mankind is available on the internet, however it’s the application of knowledge is where value lies. As an entrepreneurs we understand this. The courses develop knowledge through the application of this knowledge, in an entrepreneurial way.

For many years I have know that there are three type of learning styles (Fleming’s VAK/VARK) model:

  1. Visual
  2. Auditory
  3. Kinesthetic or Tactile

Kinaesthetic learning is a learning style in which learning takes place by the entrepreneur actually carrying out a physical activity. This means we have incorporated an element of developing their business in every course.

These courses are now in beta release and having our first set of beta-entrepreneurs from UK Universities through and if you would like to join then please email me.

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Apprentice: G is for Growth

In the last week I have read about three European G-countries, Germany, Greece and Great Britain and thought how would they do f they were teams on the Apprentice. These are three very different countries within the European Union having three very different experiences with the current economic opportunities. So lets have a bit of fun during this blog, and it’s just that.

So picture this: The third teams are lined up and told they have taken over a small business and this business needs to start growing by increasing their sales and revenue. The target is €7bn.

The teams then go off, brain storm, SWOT analysis and then run around phoning each other,..etc etc until they have to pitch.

The first to pitch to the customer is Great Britain, they first take the client sight seeing and act out some poetry by one of the worlds most famous authors. They show the customer around the birthplace of the author and create one of the best relationships with the client. Then it pitch time with the Project Manger takes centre stage, who then went on to tell the client how to do business, about business ethics and what is wrong with the client’s shop. The client provided €1.6bn in sales. These sales are good, but will not help the project manager develop the growth required in the business in the short term.

The second to pitch along the European high street is Germany and again did a little sight seeing but lower key. The pitch from the project manager is very powerful and business like, this time after some exchange of ideas and a common approach to long term development did €10.3bn in sales. This has placed this team on one of the best growth paths of any business and a sure winner. You would expect no one in this team to be going home this week.

The third country Greece is currently closed for business did not receive the customer. The project manager had a team meeting to agree to receive €270bn in investment without providing any equity. They also reduced the wages of everyone in the team, agreed to sell some assets and decided to make the other teams pay part of their earnings to them over the next 30 years. The customer is current looking at this team as an equity investment opportunity, when the team is ready to do business.

Then we move back into the boardroom to receive the feedback from the customer. Germany will be a long-term partner, customer and investment opportunity. Greece has developed an innovated yet unorthodox approach to business, however the customer believes there are long term opportunities. Then we come to Great Britain, the customer did not like their approach to business and thus the low sales, the pitch was heavy handed and the customer did not see a long term business future. Someone in this team will be out this week, the Project Manager has to decide who will be coming in with them to answer why this task went wrong.

In the words of Lord Alan “And then one of you will be going home.”

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What makes a good entrepreneur? – Advantage

I often have to look at new businesses and see if it is ready to move to the next step, sometimes this is investment, sometimes it is getting the first customer and other times it may be ready to have a mentor. For each of these the critical element is “Is the entrepreneur making the most of their advantage?”

This advantage is diverse but it is important that as an entrepreneur you look inside and see what are your strengths and how can you maximise these in the world we live in. These strengths can always be developed with new skills and abilities. The next evaluation is the team you have in you business and what are their strengths. Then you should start looking at the business, its brand, its products, its location and the processes that you have developed. This provides a very powerful advantage that your business can project into the market to develop loyalty, awareness and revenue. This advantage is very important to understand and evaluate to ensure they are real.

This internal search for the core assets of your business, is the most important aspect of creating a deliverable vision based on your strengths, and not on your competitors. Many entrepreneurs see the world in a different way and therefore create new products, services and experiences which no other person have ever thought of. This need to generate a new solution drives their creativity to develop a new alternative future for man kind, they have vision.

If you want to see examples of this, then watch “Drangon’s Den” where the investors will only invest in businesses they understand how they can add value, how they can use their advantage to their strength. It’s not about the money, it all about their core strengths when choosing to invest. If we take a look at “The Apprentice” we see the challenges playing to the hosts advantage, when they were developing their business they had core advantage, like selling on products for a profile. Successful people understand their strengths and how much they are worth and how they can get the most out of what they have. So ask yourself this important question.

We don’t have all the resources in the work when we are developing our business and therefore resourcing is always an issue. However once you know what you are good at, the rest by definition must require some extra resources. This is always a major issue for young and inexperienced entrepreneurs as managing other people is normally out side their mind or skill set. Handling diverse people within a business is an issue as creative people are motivate in a different way to sales people. The one advantage you will always have is you are an entrepreneur who started the business, you have the drive, vision and strength to lead those in your business. This is your advantage, use it.

Talking About Entrepreneurship