Business Modelling
One of the critical parts of starting a business is the stage right after coming up with the idea, ideation. This next stage, which I call “Modelling” within the business startup process is the most critical. 
The first part of it is about self reflection and understanding who we are and what we want this from venture. As most startup have limited resources, the nascent entrepreneur needs to look into their strengths and understand how these can be used for advantage and also design a business which does not allow their weakness to dominate the outcome of the venture.

This is normally done by thinking about the available money, people and time, in relationship with the desired outcomes or strategy of the venture. This we thing about as a business model. 
The definition of a business model is: 

A business model is a recipe of how a venture creates, delivers, and captures value from a customer. 

The right business model reduces the risks associated to a manageable level which enables the nascent entrepreneurs to make the business fly.

The format for the business model must reflect its role in the strategic planning process. A business model is a tool that serves a specific purpose within this startup planning process.  

The traditional Business Model Canvas one created by Alexander Osterwalder and referred to as the Business Model Canvas is not enough to develop the nascent entrepreneurs business model and therefore I have developed the Startup Business Model Canvas.
The role of the canvas is one of facilitating input, understanding of cause/effect linkage, and commitment to the ultimate strategic choices and the best way to implement this is through a visual model.