Tag Archives: starting a business

Blog, Entrepreneurship in Emerging Markets, Lean Startup Methodology, Venture Capital and Funding

The art of starting a successful art life style

Are you an artist ready to turn your passion into a thriving lifestyle? Starting an art career can be an exciting journey, but it requires careful planning and strategic thinking. Whether you’re a painter, sculptor, or digital artist, here are eight essential steps to guide you towards creating a successful art business.

  1. Define Your Niche: Determine what type of art you want to create and sell, and identify your target audience.
    • Example: Choose a specific medium (painting, sculpture, digital art), style (abstract, realism), or theme (nature, portraits) that aligns with your skills and passion.
    • Tips: Focus on what you excel at and what sets you apart. A well-defined niche can help you stand out in a crowded market.
  2. Market Research: Research your competition, identify trends in the art market, and understand your potential customers’ preferences and needs.
    • Example: Analyze the prices, styles, and demand for similar art in your chosen niche. Study successful artists in your field and identify what makes their work appealing.
    • Tips: Use online platforms, surveys, and art events to gather insights. Understanding your competitors and customers will guide your pricing and marketing strategies.
  3. Business Plan: Create a detailed business plan outlining your goals, strategies, financial projections, and marketing approach.
    • Example: Outline your short-term and long-term goals, budget for art supplies, marketing, and overhead costs. Detail your marketing strategies and projected revenue.
    • Tips: A well-structured business plan will serve as a roadmap and make it easier to secure funding if needed.
  4. Legal Considerations: Register your business, choose a suitable business structure, and address any necessary permits, licenses, and intellectual property rights.
    • Example: Register your business as a sole proprietorship, LLC, or corporation based on your preferences and legal advice.
    • Tips: Consult with a legal professional to ensure you comply with local regulations, and consider obtaining copyrights or trademarks for your art if necessary.
  5. Branding: Develop a strong brand identity, including a compelling name, logo, and visual style that resonates with your art and target audience.
    • Example: Choose a unique business name that reflects your style, like “ColorFusion Artistry.” Design a logo and use consistent colors and fonts across your website and social media.
    • Tips: A strong brand helps customers recognize your work and builds trust over time.
  6. Online Presence: Build a professional website and establish a presence on social media platforms to showcase and promote your art.
    • Example: Build a professional website showcasing your art portfolio, artist statement, and contact information. Use platforms like Instagram and Pinterest to share your work regularly.
    • Tips: High-quality images, engaging descriptions, and regular updates will attract and retain your online audience.
  7. Sales Channels: Determine how you’ll sell your art—whether through galleries, online platforms, art fairs, or other avenues—and set up a secure payment system.
    • Example: Sell your art through your website, online art marketplaces (Etsy, Saatchi Art), galleries, art fairs, or even collaborations with interior designers.
    • Tips: Each channel has its advantages and challenges. Research and experiment to find what works best for your art and target audience.
  8. Networking and Marketing: Connect with other artists, galleries, potential customers, and art influencers to expand your reach. Implement a marketing strategy to promote your art and engage with your audience.
    • Example: Attend art events, join art associations, and connect with other artists and potential customers through social media.
    • Tips: Engage authentically and build relationships. Collaborations, joint exhibitions, and word-of-mouth referrals can boost your exposure.

Embarking on an art career requires dedication, adaptability, and a deep passion for your craft. Embrace challenges as opportunities to learn and grow. By following these eight steps and staying true to your artistic vision, you’ll be well on your way to building a successful and fulfilling art career.

So who should we follow as examples, here are ten successful artists who gained prominence in the last 20 years:

Kehinde Wiley: Known for his vibrant and detailed portraits that challenge traditional notions of power and representation.

  • Age: 45
  • City of Birth: Los Angeles, California, USA
  • Link to Work

Yayoi Kusama: Famous for her immersive and colorful installations, often featuring polka dots and mirrored rooms.

  • Age: 92
  • City of Birth: Matsumoto, Nagano, Japan
  • Link to Work

Banksy: A street artist known for his distinctive stenciled works that often contain political or social commentary.

  • Age: Unknown (identity concealed)
  • City of Birth: Bristol, England
  • Link to Work

Olek: Recognized for her crochet installations that transform public spaces and objects into colorful and textured artworks.

JR: Renowned for his large-scale public photography projects that spotlight individual stories and social issues.

Kaws (Brian Donnelly): A graffiti artist turned pop art sensation, his iconic characters and designs have become immensely popular.

  • Age: 47
  • City of Birth: Jersey City, New Jersey, USA
  • Link to Work

Ai Weiwei: An artist and activist whose work often critiques political and social issues, using a variety of mediums.

Njideka Akunyili Crosby: Known for her intricate collage-style paintings that explore themes of identity, migration, and culture.

Liu Bolin: Often referred to as “The Invisible Man,” Liu’s work involves blending himself into complex and urban backgrounds.

Julie Mehretu: Recognized for her large-scale abstract paintings that layer maps, architectural plans, and gestural marks.

But I also would like to highlight some emerging artists who are gaining recognition in the art world and would also be good to follow and analyse how they gained success:

  1. Amoako Boafo:
    • Known for his vibrant and expressive portraits that celebrate Black identity and culture.
  2. Tschabalala Self:
    • Recognized for her mixed-media artwork that explores themes of gender, race, and the female body.
  3. Jordan Casteel:
    • Noted for her large-scale portraits of people from her community, capturing the complexity of human emotions.
  4. Haris Epaminonda:
    • Known for her multimedia installations that often combine found objects, photographs, and sculptures.
  5. Hiba Schahbaz:
    • Recognized for her intricate and evocative watercolor paintings that often depict intimate and personal moments.

These artists are making waves in the contemporary art scene and are worth keeping an eye on as their careers continue to unfold.

To those embarking on a journey as artists, remember that every established artist was once an emerging talent. Embrace your unique vision and voice, and trust in the power of your creativity. The path may not always be linear, but your dedication and passion will guide you forward. Allow your work to evolve, learn from challenges, and never underestimate the impact your art can have. As you navigate the complexities of the art world, know that perseverance and authenticity will illuminate your path, leading you towards your own star-studded future. Your artistic journey is a canvas waiting to be painted with your remarkable potential.

Enterprise Education, Resources

Your startup journey – Hatchery to Investment Ready

There is a wealth of support out their for students and graduates who are starting a business. Its important to use the system to your advantage, so below we set out the path you should take in moving you business through the start-ups stages.

Hatchery

This typically aimed at entrepreneurial students who will utilise a designated and specially designed space to conceive, launch, and “hatch” their own independent businesses. Normally there will be a series of adhoc events, networking and awareness raising activities which are supported by business counselling and academic advising. Examples:

Key Things to look for?

  • Networking opportunities
  • Access to early stage businesses
  • Development of enterprising skills

Start-up Course

A set of events or a week long course which gets you to work on and around your business. These force you to think about the key aspects of the business model, marketing, sales, operations, finance, legal and financial aspect of your business. The programme should help set the plan for the business. These are normally free (you will have to fill in some forms) to attend and offered through universities and support agencies. Key Things to look for?

  • A intensive programme covering topics above
  • Mentoring with a local mentor
  • Follow through support
  • Business Start-up Success rate (should be greater than 50% after one year)

Examples:

Business Incubator

A physical space which is dedicated to start-ups and early stage businesses. Businesses apply with a feasible business plan which supports the funding of the place and support over a period of time. A portfolio of support is provided through a adhoc series of engagements with external “interested” parties, such as mentor, legal advice and funders. Normally providing the physical elements to start a business including hot desking, serviced offices and internet. Key Things to look for?

  • Number of events
  • Types of business
  • Size of business, you want those of the same size or a little bigger which shows they can help this size of business
  • Wifi Access and Speed
  • Spaces for quick meeting, chats and brainstorming

Examples:

Accelerator

These are normally national or regional scheme which take normally trading businesses which have further potential and up skills, network and re-organised the business to be able to take advantage of that potential. They have a mixture of fixed programmes and adhoc support which accumadates the business, at its stage and sector. Key Things to look for?

  • Number of current businesses
  • Number of staff and their networks
  • Location to other clusters of start-ups you need
  • Mentorship programme,
  • Alumni : Number and size of the businesses

Examples

Seed Investment Programme

These open investment programmes offer early-stage investment to entrepreneurs who are looking to develop new ventures. The programmes provide funding and support to help entrepreneurs nurture, develop and test their ideas. They normally last 10 to 13 weeks programme of skills development, networking and investment injection. The majority of these provide each entrant up to £15,000 to £20k of investment capital. Key Things to look for?

  • Support for similar or complementary business sectors
  • Make sure the investors know something about your industry
  • Check their success rate based on increased business valuation
  • How many in the portfolio and how many successful exits from portfolio
  • Do you ready need the money
  • Have you considered other sources of funding

Investment Ready Advancement

Research has shown that it can take up to 18 months on average for enterprises to become “investment ready”. The majority of businesses which are within an investment route need more than 20k and therefore they need to become investment ready before taking on 500k plus. Therefore this stage is about getting the company ready for significant investment. Key Things to look for?

  • Are able to share control of your business
  • Have you analysed the right type of investor for your business
  • Have you a clear idea of what stage your business has reached

Examples:

9 stages, Blog, Enterprise Creation, Entrepreneurship Theory

6 Stages of the Startup

When we work with start-ups its important to provide an assessment on their journey within the startup lifecycle. Understanding where a startup is in their lifecycle allows us to assess their progress, providing mentoring to the founders and also provide a vision. The startup lifecycle is made of 6 stages of development, where each stage is made up of levels of substages, allowing for more granular assessment which helps pinpoint the main drivers of progress at each stage.

1) Discovery (or Pre-Seed)

Goal: This phase is all about discovering and validating whether you are solving a meaningful problem and whether anybody would “hypothetically” be interested in their solution.
Milestones: Founding team is formed, many customer interviews are conducted, value proposition is found, minimally viable products are created, team joins an accelerator or incubator, Friends and Family financing round, first mentors & advisors come on board.
Management Team : Founder(s)
Funding Requirements : £500 – £5,000 (always depends on the business type and technology requirements)
Business Development Milestones : Validated Problem and potential solution
Typical Funding Resources : Cash
Average Valuation : Nil (Typical Technology Start-up)
Time: 3-6 months (average for all types)

 

2) Seed

Goal: Development of a minimum viable product which can be shown to potential customers, sponsors and customers.
Milestones: Founding team is formed, many customer interviews are conducted, value proposition is found, minimally viable products are created, team joins an accelerator or incubator, Friends and Family financing round, first mentors & advisors come on board.
Management Team : (Core team) Founders, co-Founders, Mentor,
Business Development Milestones : Letters of intent or some preliminary relationships
Funding Requirements : (Seed Capital) £10,000 – £50,000
Typical Funding Sources : Friends and Family financing round, first mentors & advisors come on board
Average Valuation : £10,000 – £100,000
Time: 5-12 months (average for all types)

3) Validation

Goal: The Startup is looking to get early validation that people are interested in purchasing their product through orders or pre-orders with deposits.
Milestones : refinement of core features, initial user growth, metrics and analytics implementation, start-up funding, first key hires, pivots (if necessary), first paying customers, product market fit.
Management Team : (Entrepreneurial Lieutenants) At least one real manager, Founders, Mentors and Advisors
Funding Requirements : (Startup Capital) £100,000 – £300,000
Typical Funding Resources : Business Angels, Grants,
Business Development Milestones : Paying Customers
Average Valuation : £1m
Time: 9 months – 1 year

4) Established / Efficiency

Goal: The company refines the business model and improves the efficiency of their customer acquisition process. The business should be able to efficiently acquire customers in order to avoid scaling with in-effective processes.
Milestones: value proposition refined, user experienced overhauled, conversion funnel optimized, viral growth achieved, repeatable sales process and/or scalable customer acquisition channels found.
Management Team : (Risk takers) At least three real managers, Founders, Mentors and Advisors
Funding Requirements : (Venture Capital) £300,000 – £500,000
Typical Funding Resources : Venture Capital
Business Development Milestones : Profitable customers, Strategic Partners
Average Valuation : £3m
Time: 1 – 3 years

5) Scale

Goal: Startups step on the marketing drive and drives global growth very aggressively.
Milestones: massive customer acquisition, back-end scalability improvements, experienced executive team formed, process implementation, establishment of departments.
Management Team : Executive Board, Management Board, External Advisors
Funding Requirements : £1.2m – £5m
Typical Funding Resources : (Bridge Funding)
Business Development Milestones : Historical results against plan, Focused Business Plan, Strong Processes and Controls,
Average Valuation : £3-15m
Time: 3-5 years (average for all types)

 

6) Sustain

Goal: Develop a portfolio of customers and products, either based on one technology or a set.
Milestones: diversification of customers and revenue streams, agile product teams, public and investor relations
Management Team : Executive Board, Management Board, External Advisors, Product Teams
Funding Requirements : (IPO) Large A Round
Typical Funding Resources : IPO
Business Development Milestones : Multiple Revenue Streams,
Average Valuation : £10-30m

Blog, Resources

The European Single Market for Entrepreneurs

I had the privilege to meet a number of youth groups this week from around Europe and was amazed at the problems that they face in just starting a business.

In the UK, if you want to start a business, you have a number of options. The first and easiest is to be self employed by just registering with HMRC (government revenue, http://www.hmrc.gov.uk) which takes about 10 minutes online. Then you just keep them updated using the same online portal.

The second way is by starting a business, which again takes 10 minutes but you have to pay to register the company, this is through Companies House, http://www.companieshouse.gov.uk/ and costs around £15. Again you keep up to date online using the interface provided.

In both cases you provide final year accounts using a PDF submission process.

Across the EU, the average time to start a business is 13.3 days (2012 Figures). However, when you look at countries like Spain the average time in 2003 was 114 days and has now come down to 28 days. So things are changing fast. Poland currently takes 32 days, but it’s not about the time taken but the bureaucracy involved. (Take a look at this amazing comparison website http://www.doingbusiness.org/data/exploretopics/starting-a-business ) For young Entrepreneurs this is a major issue as a mistake at this stage may lead to major costs later on.

So what is the best practice?

Singapore has one of the best business setup environments in the world and its provides “A modernized business registration system should have all procedures online, requiring that permits applications should be online and transparent, allowing for general collateral when getting credit, requiring detailed disclosure for investors, taking all tax management and payments online, creating a single window for trade across borders, and creating a specialized court division to enforce contracts.”

Given that Entrepreneurs within Europe can move where they want to start, maintain or grow their business, we should be creating a system which allows clustering to occur to build these businesses. If you see that its best to be in Romania for bio-tech then “go and be part of this”, should be the moto.

Also given that the high growth high technology business can transfer assets within minutes from one business to another, most of which are virtual, the only thing stopping them moving to the best location is the bureaucracy involved in closing that business. Living in a global economy means we can move around, its better that way for large and small businesses. I must give credit to Francesco Maurelli for this.

So maybe we need a way to allow businesses to move around Europe just like our people, as we all know business is about people.