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Empathy and Ego make good Entrepreneurs

These are the two key components that make up a substantial amount of your communication abilities, yet mostly overlooked.

Ego is very often gets misinterpreted as being arrogant, cocky or snooty, but rather it is having a healthy understanding of your own self worth, the ideas you generate and the opportunities which lie ahead. Entrepreneurs have to believe in what they do, have the ability to communicate this to their investors, bankers, suppliers, employees and customers. Make these stakeholders, not only agree, believe they want to be part of this amazing (ad)venture which currently is just in an entrepreneurs mind. Without a strong autonomous ego you are one less tool short, one step closer to bankruptcy and therefore lacking the support from others you need. You need a strong, indestructible ego.

Every successful entrepreneur has a strong ego which allows them to generate a solid mental image of the product which they can creatively and confidently express to others. Their ego then shines through developing empathy within their valued customers and other stakeholders to create a business relationship.

Empathy is the skill of being able to put yourself in the other person’s position and understand how they might feel, the needs they have, or the requirement in a particular situation. This skill of determining a client’s need for the product or service that you are offering is core to being successful in business.  It’s a core skill of the entrepreneur which will sit next to your cut instincts.

Your success as an entrepreneur comes down to your attitudes and beliefs about you and your products. Whether you are aware of it or not, these will reveal themselves to your clients, in emails, over the telephone, marketing material and at face to face meetings. Empathy and ego are core factors that affect the way you communicate your attitude to customer and therefore should be looked after, maintained and be made a solid foundation for your future.

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Remember your motive for starting a business

In a recent survey, 37% of start-ups stated their motive for starting a business was independence. The second and third motives were money and a new challenge.

It is so hard to maintain sight of this motive when you are working in your business on a daily basis. You forget the big picture, the grand plans and the gallant cause which means you lose your core asset, motivation. So the key to maintaining your motivation during the early years of business is to remember your motive for starting a business and ensure this is still relevant today as it was when you started.

To achieve this, I recommend you take a day out to work ‘on’ your business and not ‘in’ it. During this day you should a) revisit your motive(s), b) look at the business from an investors point of view and c) evaluate the plan.

Your motives for starting your business will never change, but your motivation for continuing will. So you must periodically look at the current motivation and ensure you and it are happy partners. If not, then look at other motivations. This motivation will then lead to how you develop the business, what customers, investors and suppliers you use.

As a business owner you have a lot of emotional attachment to the business, the products and everyone associated with the business. It is therefore very hard to look at it from a cold hard investor’s point of view. You are an investor in this business, providing time, energy, money and good will. So step back and look at the business from a third party view and see if this is a business you would invest in, if it was not yours? Ask your mentor to help you in this process, if you need help. Write down the changes you would want for you to invest.

This should allow you to develop a plan, based on your motives, your motivation for continuing, an evaluation of the business and you investing more into this business. While developing the plan, have an exit goal in mind. This is a point whereby you either completely leave the business or give one or more responsibilities to another person, allowing you more time to work on your business, not just in it.

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Cool for Cats, Sales is for Entrepreneurs

As an engineering graduate, sales is ‘that stuff’ which other people do. When I became an entrepreneur the hard facts that everyone has to sell hit me, even though I had developed a product which was sold and downloaded on-line, how come?

We built a successful business with 160 customers in 60 countries without even employing a single sales person. Our company moto was ‘If you found a pump, pump it’ which meant if you saw a task which needed doing then you owned it. As a young dynamic entrepreneurial business everyone wanted to find as many pumps as they could, for experience, to ensure they were a key part of the business and also to ensure the business became a success. Our company of around 20 people continuously out preformed the sales of larger international players, how come?

Our products were downloadable mobile games. If we produced a press release over 500 websites would pick this up, if we had a new game, people would email to ask where they could get it, if we missed out supporting a handset people they would offer to test the game for us. Everyone thought we were cool (for cats). I even got mobbed on the Sun Java Stand at an exhibition, how cool is that (ok, I am a geek).

So did sales came easy?

No we had to learn fast, we had multiple levels of customers; operators, handset manufactures, newspapers, magazines, on-line portals, aggregators and end users. We had 60 countries to deal with in terms of: numerous currencies, customs and languages which all complicated the sales process.

The key, as with all sales, is turning an online product into a personal relationship which we could manage. This meant developing a complete sales cycle and customer experience solution which our customers could buy into and our competitors could only aspire too. We had to understand each client, their needs and requirements. We had to get out of our office and meet these people and make sure they liked us, our products and the complete experience we provided. The end result being they wanted to continue to do business with us every single month: repeat business.  In short we had to become an international sales force, learning on the job, we had to sell.

So if I can do it, I’m sure you can.


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Why you should be an Entrepreneur in 2011

Everyone needs to be enterprising, everyone should have the ability to look at the problems around them and think of amazing ways of making the situation into a opportunity, taking advantage of the situation. You must and have to do this for your benefit, for those around you and those you care about.

When we all think about enterprising people we think about entrepreneurs, famous people like Alan Sugar, Donald Trump and Richard Branson. These people started from nothing and built billion dollar empires spanning the globe. They command respect in their ability to think outside the box, make things around them happen, have a brilliant vision which we can buy into and all admire.

Entrepreneurs are motivated by many things, for some its financial wealth, having authority, providing social good, commanding a business empire or just being able to do what they love. However, this motive drives them to get up every day and make the world around them a better place, a place where we can coexist.

They are just like you, and you need to find what is your entrepreneurial motivation, why are you going to get up every morning and make that difference? How will this motivation be so strong that you will have the courage to keep your businesses moving forward while others would have updated their CV, looked on the internet job sites and asked their friends if they know of any vacancies.

Finding the real motivation is the main reason the majority of people don’t start a business, it’s the single largest reason why you should start a business.

No one in the UK has ever been put to death for having a business failure.

So why do you think you will be the first, why do you think having the experience of starting a business, finding new contacts, building professional relationships with people across the world and learning diverse skills from budgeting, marketing and people management will result in you being worst off?

Starting a business and becoming an entrepreneur will make you a better person

96% of businesses in the UK are small business, with less than 10 people, (99% have less than 50) so if you fail you can become a valued employee in another small business, having developed those skills which every SME business in the UK is looking for.

Having ‘started a business’ on your CV will be attractive to employers.

The experience you develop as an entrepreneur will help you develop your other business ideas, which you will be able to take further. This means when you are ready to start thinking about a new idea, based on hard knowledge, based on real industrial experience, based on the best education the world has to offer, real world experience. Just remember you can’t read about experience you have to do it.

So just do It!


Resources

Motivated Entrepreneur Business Mindmap

When starting a new enterprise, there are many aspects of business which you will need to evaluate, learn and remember. Mind Maps are a brilliant way to sketch out the entire picture of what aspects you need to think about and when.

This mind map was created using free open source software called Free Mind.  Download my own the editable file of the above mind map http://david.bozward.com/files/Motivated_Entrepreneur_Business.mm and save as to your computer.

Talking About Entrepreneurship