I often have to look at new businesses and see if it is ready to move to the next step, sometimes this is investment, sometimes it is getting the first customer and other times it may be ready to have a mentor. For each of these the critical element is “Is the entrepreneur making the most of their advantage?”

This advantage is diverse but it is important that as an entrepreneur you look inside and see what are your strengths and how can you maximise these in the world we live in. These strengths can always be developed with new skills and abilities. The next evaluation is the team you have in you business and what are their strengths. Then you should start looking at the business, its brand, its products, its location and the processes that you have developed. This provides a very powerful advantage that your business can project into the market to develop loyalty, awareness and revenue. This advantage is very important to understand and evaluate to ensure they are real.

This internal search for the core assets of your business, is the most important aspect of creating a deliverable vision based on your strengths, and not on your competitors. Many entrepreneurs see the world in a different way and therefore create new products, services and experiences which no other person have ever thought of. This need to generate a new solution drives their creativity to develop a new alternative future for man kind, they have vision.

If you want to see examples of this, then watch “Drangon’s Den” where the investors will only invest in businesses they understand how they can add value, how they can use their advantage to their strength. It’s not about the money, it all about their core strengths when choosing to invest. If we take a look at “The Apprentice” we see the challenges playing to the hosts advantage, when they were developing their business they had core advantage, like selling on products for a profile. Successful people understand their strengths and how much they are worth and how they can get the most out of what they have. So ask yourself this important question.

We don’t have all the resources in the work when we are developing our business and therefore resourcing is always an issue. However once you know what you are good at, the rest by definition must require some extra resources. This is always a major issue for young and inexperienced entrepreneurs as managing other people is normally out side their mind or skill set. Handling diverse people within a business is an issue as creative people are motivate in a different way to sales people. The one advantage you will always have is you are an entrepreneur who started the business, you have the drive, vision and strength to lead those in your business. This is your advantage, use it.