When you start a business, the larger and more experienced the sales team the greater the probability of success, it’s a fact. So who is in your amazing sales team?

Myself, My Family, My Friends, My Staff, My Customers, My Product

This can truly be an amazing sales team of thousands, the key is that you are the centre of this team, you have the passion and the dedication to make this a success, you know the product better than anyone else. So promote yourself to team leader and now delegate tasks to each member of your team.

Family and Friends believe in you and they want you to succeed at everything you do. They will help you, promote, recommend, and deliver your products to potential customers. Ask them if they will man the phones, either making or answering calls. Ask them to proof read you marketing, twitter and facebook everything you do or sell. These can make your business fly from day one, so use this amazing resource and their only reward will be spending time with you create something amazing.

If you have staff then make them ambassadors, provide them with your products at cost, to ensure they use them, allow them to get commission on sales and promote the product everywhere they go. Allow them to wear branded clothing at the evening or weekend. If they are members of clubs, provide products for raffles or charity events.

Your customers are your sales legion, they will tell and recommend your product to more people than you could every do. Moreover, people they tell will believe them, as they have nothing to gain and their creditability to lose. So create a recommendation promotion, build in loyalty bonuses and ensure customers get rewarded and notified of any sales.

People watch people and look at the products and service they use, make sure your products get seen with real people using them. Product placement is key, this is why car have their name on the back, this is why jeans manufacturers provide key student influencers with free pairs, this is why you need your product seen being used.