Entrepreneurship – In Context

Enterprise and entrepreneurship is a key driver in economic growth and can be a huge part of the solution to unemployment. Its impact also affects the whole of civilization because of the advancement in innovation technology as well as the creation of jobs that in consequence reduce poverty, according to Ernst and Young’s (2011).

“Small and medium-sized enterprises (SMEs) with less than 250 employees make up two-thirds of total employment in OECD countries. The European Commission showed in its SME Performance Review that the number of jobs in SMEs had increased at an average annual rate of 1.9%, while the number of jobs in larger enterprises increased by only 0.8% between 2002 and 2008” Ernst and Young (2011).

Ideally, governments should take an all-inclusive approach, which promotes the strengthening of the entire entrepreneurship environment. However, doing this first requires accurately measuring the multi-layered phenomenon that is entrepreneurship, as well as understanding the impact of a host of different factors on the level of entrepreneurship in a country. “These include the quality of the physical infrastructure, the health of the population, the level of education, the pace of adoption of new technologies and many other macro and micro factors” Ernst and Young (2011).

Therefore, is it essential that a ‘framework’ that can measure entrepreneurship accurately whilst analysing KPI’s (key performance indicators).

Among the key findings in Ernst and Young’s (2011) report:

1. Self-confidence is key
Our overall analysis provides a clear overview of where the G20 member countries stand with respect to fostering entrepreneurship. Combining two of our key findings — entrepreneurs’ confidence in their own country, and new business density

2. Entrepreneurship culture
The culture of a country can affect entrepreneurs and entrepreneurship on many levels. Our perceptions survey was central to our analysis of whether the culture of a country is conducive to Entrepreneurship.

3. Education and training
We go beyond looking at the overall performance of the educational system, to take a closer look at entrepreneurship specific education and assess how important this is for encouraging entrepreneurship.

4. Access to funding
Securing access to funding, both at the start-up phase and at later stages of enterprise development, is one of the biggest challenges for young entrepreneurs. We analyze the experiences of entrepreneurs in accessing funding across the G20 countries, and find some dramatic differences and valuable lessons.

5. Regulation and taxation
The regulatory and taxation environment is one of the areas in which governments have a key role in providing an enabling environment for entrepreneurial growth.

6. Coordinated support
There are typically a number of different agencies involved in facilitating and supporting entrepreneurship within a country. The level of support these agencies provide — and the extent to which they coordinate with one another — can make a crucial difference to the entrepreneurship Environment.

This increasing entrepreneurship and recognition of small enterprises in the health of the economy is also highlighted in recent reports.

According to the UK National Statistics (Nation. Stats 2012), the actual increase in the total business population between the start of 2011 and the start of 2012 will lie between 200,000 (4.4 per cent) and 253,000 (5.6 per cent).

The 4.8 million private sector businesses employed an estimated 23.9 million people, and had an estimated combined annual turnover of £3,100 billion.

The majority (62.7 per cent) of private sector businesses were sole proprietorships, 28.0 per cent were companies and 9.3 per cent were partnerships. At the start of 2012, small and medium-sized enterprises (SMEs)3 accounted for 99.9 per cent of all private sector businesses, representing no change since 2011 and almost unchanged since 2000. SMEs also accounted for 59.1 per cent of private sector employment and 48.8 per cent of private sector turnover at the start of 2012.

For (Heseltine 2012), the prize is potentially huge. There are about 3.6 million self-employed people and sole traders in the UK, and 1.2 million businesses with at least one employee. That is 4.8 million in total. It is a fact, often noted, that if just one in 10 of these businesses took on an employee, or an additional employee, that would increase employment by 480,000.

In (Young 2012), it is estimated that if the UK had the same rate of entrepreneurship as the US, there would be approximately 900,000 additional businesses in the UK and that’s the real context for our stakeholders.

The real question is, IS the probability of failure is greater than the probability of success?

Having studied statistics and quantum mechanics back in the late 80s at university (It has changed a little bit since then). I understand this life dimension runs between a number of statistic probabilities which in general provide a limited set of outcomes that on average can be determined. Thus having been born in the rural West Midlands(UK), living in a  village for the last 15 years, I will live until I’m 82 years old, as most of the street which I live on have. Job done!!

I don’t believe in enterprise because I want to keep the status quo!! Everything must change, change is the only option,change is good, so how do I change the probability in the favor of enterprise?

So should I even think about this?

I was walking in the forest with my wife, its was during the snow fall last February on a Saturday afternoon. A big forest which leads no where and goes no where, its just a big forest. So what is the probability that we three sets of people meet at the same time(yes same time, same place, all within one metre of each other) these people…

One man warring a three piece suite with two children, also carrying a pink bike
One man caring two plastic shopping bags full of shopping
A woman with two dogs talking on her mobile phone

OK, I think its about 170 million to one.

But if I could bottle it and give this to entrepreneurs who are starting a business, they would pay, being able to fix a 170 million one chance, just pure gold. Every day in my life I see these amazingly high probability opportunities come forward. I am sure I should say serendipity but  …

The real question is, IS the probability of failure is greater than the probability of success?

Given tomorrow, I will sit in a train carriage with a three other random people, who will never have meet, never meet again and spend a brief moment in time which will change the complete history of our galaxy.

Those who fail are not recorded in history. Thus the probability of success is just equal to 1. (Which means the probability of failure is just zero which is why we where we are, right now)

Given we will succeed, what path will you take in this?

Experience , Employability, Enterprise

Having worked with a number of universities over the last five years, the motivation for providing any sort of entrepreneurial development is coming down to three core KPIs.

When we consider the student within a university, they seek these three important indicators.

Experience

This aspect some years ago was the key reputation of the university. Now its about the enjoyment provided by the student’s union and the quality of the lecturing staff in providing an educational service. When you analysis the recent survey, the clear winners are those regional city universities which have professional on campus student services. The bottom of the table are those in major cities whose can not compete with the volume of other activities which the city offers.

However, the table shows interesting deviations which when you compare with enterprise support at that university. For an increasing number of students the size of the student bar or the availability of a 24/7 hockey pitch are not on their radar.

Employability

The curriculum and the offered courses are sliding against the sledge hammer of change to accommodate the holy grail of employability and the consequential Destination of Leavers survey. Promoting and recruiting students which have less than a 50% chance of employability is an impossible task for the majority of universities.

So embedding the opportunities to engage with business, gain valued experience and create a dialogue with employers which seek your students has to start, as always at fresher week and progress to the milk round and end with the much valued but of of reach alumni.

Enterprise

Everyone who goes to university should work in an enterprise. It may be government, social, charity, self employment, startup, SME or even a FTSE 250. In every case our students should know where they provide the value, which pays them their wages. Around this concept we develop our students with enterprise awareness and skills.

I was listening to BIS minster who stated when Warwick University started their business school and student and staff tried to stop this, stating that universities and business should be separate.

  • Education and Business should always be aligned.
  • Research and Business should not always be aligned.

Enterprise in education should accommodate the student requirements to service their desire to fulfill their career ambitions.This may be to work in business, government, freelancing or starting a business. Every single one of them should be entrepreneurial in their outlook to ensure they seek the opportunities available to them and the country.

Business plan competitions , the benefits for all

The Business Plan Competition is one of the major tools for those institutions starting out with entrepreneurship as it provide a promotional platform for creating student awareness, real role models and institutional engagement. A large number of universities and colleges create an enterprise delivery strategy around this linchpin.  From this they can hang workshops such ideas creation, business skills and also more personalized services such as mentoring and accelerators.  

 

If it is done correctly it can generate a significant interest in the student population, local business and senior management, growing at an annual rate to ensure competitors from all facility or schools within the institution. A true win win!

 

So why should your institution run a business plan competition? 

Enterprise Ethos

There are very few projects within the university which develops the enterprise ethos of the institution. The business plan competition can be made to work with all academic departments, staff and students to ensure that the benefits of enterprise are understood in the context of the institution. This management tool requires careful development but will product results which will be lasting in changing the ethos.

 

The development of students out of the class room is important in ensuring they understand that a continual approach to learning in the work place should be adopted at every stage of their life. The process of learning, developing new skills and applying them to real world problems in a creative way is one every degree student has to learn. 

Celebration of enterprise

The awards event should be a celebration of enterprise whereby everyone associated with university enterprise, staff, researchers, students, businesses, By engaging the Vice Chancellor to deliver prizes and keynote speech you can ensure some level of support from others within the university. 

Skills Development 

Students will develop new skills through a competitive behavior and engaging in a number of pre-submission sessions. This ensures that a wider number of students gain experience whilst also increasing the competitions’  finalist ability. This is especially important when dealing with the expectations of sponsors and also ensuring that a sufficient story can be provided to the press. These role models are especially important when developing a sustainable competition. When we look at shell live wire, the press and PR exposure provided to the finalist has always been exceptional, ensuring the further development of the finalists businesses.

Student Role Models

Student peer development is an important learning pedagogy which ensures wide spread appeal when embedding enterprise  into the student mindset. A diversity of business types and annual growth of this growth is an important factor for a student when seeking reassurance for their entrepreneurial thinking and endeavors. 

 

It is important these role models are seen on event marketing collateral, made available during events and speak about their real life experiences. These experiences, should include The good, the bad and the ugly and should be demonstrated to the students that what ever life experiences come forward, its the learning from these that enables the entrepreneur to grow and succeed.

Business & Alumni Collaboration

It also brings in sponsors from businesses and more importantly alumni. These groups thrive on engaging students, their ideas and being part of the university culture. Once they get involved, they start to recruit students into their businesses, develop knowledge transfer partnership and take an active interest in the students and staff of the institution.

 

The competition will also create and should involve the institutions alumni of key role models for our student entrepreneurs. These groups of people make great judges, mentors, business coaches, sponsors and advisory board members which are so important in ensuring staff and students understand the needs of business and entrepreneurs.

Internal Collaboration

Opportunities for collaboration on a single project with a large number of internal stakeholders such as the student union, the incubator, university departments and external businesses is very rare at universities. One case study is from the Liverpool university which bases the competition out of the student union ensures the highest student engagement and also attendance at the finals. This engagement then ensures wider student perception of the competition and also from the widest demographics of students, from social sciences to biology. 

Staff Development

The process of running the competition provides a good opportunity for staff development, providing opportunities to run a project from start to completion within one academic year which brings in the skills of marketing, student engagement, mentoring and skills development. The metrics can be easily obtained and understood by all parties and thus ensures a great opportunity for staff.

Student & Enterprise Society Engagement

Using enterprise society for promotion and student engagement is one of the best ways to ensure student involvement and ownership, This ensures you develop a student led approach to the marketing and earlier stages engagement of the competitors which allows them to forms founder groups. There are numerous statistics which show that a team is more likely to win a business plan competition.

 

The vast majority, even the most success one will admit they would like to Increased business engagement, with students, with research, with course development, with CPD. The business plan competition is the first step in getting businesses on campus and meeting students, from here we can sell in all the other aspects of the university. So getting them to sponsor, attend or engage with a competitor is one the most critical parts of the universities business engagement strategy.

 

The key KPIs for a business plan competition should be:

 

  • The total number of student and graduate entries
  • The total number of students engaged on social media
  • The number of schools which enter
  • The total prize money available 
  • The business categories
  • The total hours of skills development
  • The total number of students having skills development
  • The number of businesses sponsoring
  • The total number of businesses attending the presentations
  • Increased student perception in enterprise

 

 

The entrepreneurial network – selecting yours

One of the least understated resource which any budding entrepreneur needs is a personal entrepreneurial network. When I run business startup programmes, the truly lasting resource they gain is a network of like minded people. The skill learnt is to be able to find out a common fact within 60 seconds and engage that person on a entrepreneurial level and is one of the first skills we learn as entrepreneurs.

There are numerous entrepreneurial networks offering different types of resources to start or improve entrepreneurial projects. However when selecting a network what is the criteria you should use to make you decision. Here are seven traits to look for.

Social capital

When we look at social capital with entrepreneurial networks, we see a number of factors which highlight the importance of the network and the development of trust. A number of researchers have underlined the importance of networks and social capital (Aldrich-Zimmer 1986, Burt 1992, Adler-Kwon 2002). There are numerous definitions of social capital, but the most appropriate one is ‘features of social organization such as networks, norms, and social trust that facilitate coordination and cooperation for mutual benefit’ (Putnam 1995, p. 67). What social trust does the network promote?

Collective Self-Efficacy

Collective efficacy refers to a group’s shared belief in its conjoint capabilities to attain their goals and accomplish desired tasks (Bandura, 1986). The network should want to collaborate in collective action to address the problems within the group. This mean the continue mutual benefit should remain through the stages of enterprise development. So how will you get the most out of this network while you grow? What can you provide to the group and what will they provide you?

Social Organization

The network should be organized with rules, routines and opportunities to engage with every member. According to Shane and Venkataraman (2000) the domain of entrepreneurship is a connection between opportunities and enterprising individuals. This connection within the network needs to be organized for it to be effective for you as a member. Look for network which provide these connection opportunities within its social structure.

Entrepreneurial set of norms

The entrepreneurial network has a set of norms which will help define the enterprise development,  the business opportunities, the skills and the opportunities for future enhancement of the entrepreneur. What are the set of norms you will need?

  • Innovation – Combined with leadership, the entrepreneurial network is an indispensable kind of social network not only necessary to properly run the business or project, but also to differentiate  itself.
  • Beliefs  – Social beliefs are the expectations around which we organize daily social life. They allow us to put order into the world around us through kinship and social values. Does the network fit with your beliefs?
  • Behaviors – The behavior traits such as dominance, extrovert, patience and conformity will be held within the group. Does it contain the right mix for your success?
  • Routine –  In general, entrepreneurs manage the risks around them by developing procedures and routines that enable them to access a suitable solution when a problem arises (Edvinsson and Malone 1999; Roos et al. 2001). If you have a regular access to the group, they can form part of you risk reduction strategy.

Size of Network

The network should have the diversity of people but also be large enough for you to constantly finding new people and opportunities. However your person network should be solid enough for people to know you well enough to interact with and provide and receive opportunities. The critical elements of the network are nodes, (members) and links (relationships) (Gartner 1988, Burt et al. 1994, Lipnack-Stamps 1994). So

  • How well do you need to know someone to consider them part of your network?
  • How many people can you consider to part of your network?

The network should be at ten times larger than this number. This allows for you be able to develop as a business owner and also find new people to discuss the entrepreneurial mindset.

Diversity of Membership

The importance of a diverse range of members in the network important in being able to quickly gain adequate human resources to fulfill the entrepreneurial achievements. These fit into the following groups.

  • Business Services: Lawyers, Accountants, Marketing, Sales
  • Co-Founders: Technologists, Scientists, Engineers, Business managers
  • Client & Suppliers
  • Partners – high skilled employees, mentors, investors

Online Network

The internet provides a faster and more reliable method of connecting and sharing with others. Therefore we see more entrepreneurial networks, both on dedicated sites and also on the main stream social networks such as twitter, Facebook and also Linkedin.  Twitter is many groups of people who are dedicated to enterprise providing the information which is needed to start and develop a business.  Linkedin has many groups which debate and connections can be developed to share business ideas and opportunities.

Chamber of commerce – http://www.britishchambers.org.uk/

Federation for small business http://www.fsb.org.uk/

Institute of directors – http://www.iod.com/

Enterprise Nation – http://www.enterprisenation.com/

NACUE – http://www.nacue.com/

Shell Livewire http://www.shell-livewire.org/

Sandbox – http://www.sandbox-network.com/

 

Talking About Entrepreneurship