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What is ideation, the business idea generation process?

Ideation is the systematic process of generating design ideas, developing idea variations, and identifying good ideas that point to promising venture creation.

 Ideation is the systematic process of generating design ideas, developing idea variations, and identifying good ideas that point to promising venture creation.

Every business idea has to start somewhere

The Ideation process lies at the centre of the business startup process where entrepreneurs invest time in design thinking and connecting data sources to opportunities for innovation.Startup Ideation is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.

The intention of Startup Ideation is to provide entrepreneurs with the chance to identify possible opportunities for their entrepreneurial pursuit. There are two types of entrepreneurs – those that have a myriad of business ideas but can’t pick one to run with and those that are aspiring entrepreneurs that are bright and enthusiastic but can’t come up with an idea. Startup Ideation will help aspiring entrepreneurs with idea generation.The ideation process can be split into four phases:

Ideation is a process

Ideation is the systematic process of generating design ideas, developing idea variations, and identifying good ideas that point to promising venture creation. The Ideation process lies at the centre of the business startup process where entrepreneurs invest time in design thinking and connecting data sources to opportunities for innovation.Startup Ideation is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.

The intention of Startup Ideation is to provide entrepreneurs with the chance to identify possible opportunities for their entrepreneurial pursuit. There are two types of entrepreneurs – those that have a myriad of business ideas but can’t pick one to run with and those that are aspiring entrepreneurs that are bright and enthusiastic but can’t come up with an idea. Startup Ideation will help aspiring entrepreneurs with idea generation.The ideation process can be split into four phases:

Four Step Process for Ideation

  1. Opportunity Recognition
    1. Clarify the problem: What do we know? What don’t we know? What information is needed to help solve the problem? 
    2. Define the problem: What are our needs? 
    3. Force field analysis: Use this tool to help make decisions. 
    4. Problem Statement: Can we develop one sentence which defines the problem? 
    5. Adjacent Solutions: Who else have solve this problem or a problem like this? What other systems that attempt to solve our problem or inspire us with their design or functionality?
  2. Idea Generation: 
  3. Idea Selection and Evaluation: Picking the best ideas starts much before the beginning of the ideation process. It is essential that you fix the criteria by which the ideas are to be assessed, who would be responsible for evaluating the ideas, and how the top ideas would be given to the concerned internal teams for further assessment or execution. A proper selection process begins with the use of tags or labels to arrange the ideas into meaningful clusters.
  4. Idea Communication: The success of implementation is dependent on an organization’s ability to choose the top ideas and take action based on them. It also depends on the organization having appropriate workflows in place so that the right groups take part at the appropriate time in the three steps of the ideation process.