Dr. David Bozward - Entrepreneurship, Enterprise & Education

7 Books every start-up entrepreneur should read

There is a great number of books out there which is aimed at Entrepreneurs and the skills and techniques they need. However if you are starting a business you don’t have time to read too many, so I have limited it to seven, which you should be able to read in one week. Enjoy!

Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works by Daniel Priestley

I very much agree with the theme of this book “The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over.” and every student I meet, its about developing this mindset. This book should mainly provide some motivation and inspiration for your plunge into the next books.

The Lean Startup by Eric Ries

Building a business is no longer about “the business plan” which is cast in stone, its about doing and then creating small changes or pivots to the plan as you move forward. He goes over the a number techniques an entrepreneur can use in order to create a business.

Business Model Generation by Alexander Osterwalder

Great for the visual entrepreneur or those not interesting in writing a 50 page business plan. The book teaches us the right way to create a visual business plan and act on it. With pictures, graphs and timelines, this book is a must-have for every visionary young entrepreneur.

How to Win Friends and Influence People by Dale Carnegie

This classic book will turn your relationships around and improve your interactions with everyone in your life. Business is all about relationships, employees, investors, partners and customers all need you to be the best at dealing with their interactions.

Purple Cow by Seth Godin

Godin is one of the greatest entrepreneurial minds in the world and you should be taking a look at www.sethgodin.com. In Purple Cow, he advocates building something so amazing that people can’t ignore you and then allowing them to be your brand ambassadors. There are a lot of great case studies in this book.

The 7 Habits of Highly Effective People by Stephen Covey

While working on his doctorate in the 1970’s, Stephen R. Covey reviewed 200 years of literature on success. He noticed that since the 1920’s, success writings have focused on solutions to specific problems. In some cases such tactical advice may have been effective, but only for immediate issues and not for the long-term, underlying ones. This is why a lot of entrepreneur books have case studies or information which is of little help to you in your situation.

Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls “true north” principles of a character ethic that he presents as universal and timeless.

The Psychology of Selling by Brian Tracy

Every entrepreneur knows that the key to a successful business is good sales technique. Not only do you have to sell your product, but you also have to sell yourself and your idea.

This book gives you valuable information and strategies about how to make more selling by focusing on one thing – the person. Young entrepreneurs tend to forget the basics of selling and jump right over to getting results, but in order to get results, you need to know the basics. Brian Tracy goes over those major points thoroughly.