Monthly Archives: October 2014

Blog, Enterprise Education, Mentorship and Networking, Skills Development, Training

Selecting the Correct Startup Mentor

Introduction

Our experience has highlighted the matching of mentor/mentee pairs as the most important factor in the success or otherwise of effective mentoring. Every person who starts a business should have at least one mentor, these people are there to a devil’s advocate and support in development of the business. They are not business advisers or life coaches and therefore are not making decision for the business owner. The business owner is 100% responsible for their own actions.  We would typically assign at least two mentors based on the following criteria. The two mentors would be from separate criteria to ensure we provided diverse mentoring support.

Key Criteria

  • Methods of Working
  • Sector Knowledge
  • Area of Expertise
  • Stage of Business
  • Location Network
  • Peer or Near Peer Mentors

Methods of Working

Both parties should have expectations and they should set out the process they will follow in dealing with each other. When will they contact each other? What is the communication medium SMS, Email, Telephone or Face to Face, What response time will the other person provide? When is out of hours? What support will they get and what is expected from the mentee? Use the GROW model for mentoring sessions.

Sector Knowledge

Many people want someone to mentor them who has already done it. Someone in the same industry has the network contact to help them move forward faster. They may be diversifying into a new sector and need introductions. The approach that mentors take within a business sector will also have to been taken into account. We find this is one of the fastest ways to develop the mentee’s understanding of the benefits of mentoring.

Area of Expertise

People starting a business may require help with one field, e.g. sources of finance, marketing, IPR, logistics, operations, sales, office, international sales, production, TAX, bookkeeping, website SEO, etc. This field will require mentoring over period of time when the mentor is no longer required and another mentor can be assigned to deal with their new needs.

Stage of Business

Our mentoring solution works on a six stage business growth model which is detailed in Appendix A.  It is particularly important to ensure that the mentors understand the importance and nature of each stage and do not jump into suggesting solutions before they have fully appreciated the context and needs of their mentees.

In moving the business forward, the better the foundations within the early stages the better the business opportunities in the later stages. Therefore having specialist mentors for these stages provides the best results.

Location Network

One of the core resources needed to grow a business is access to a network of like minded people who may be customers, competitors, investors or collaborators and a mentors can be the fastest way of accessing this network. We also find that certain industries have a culture that lends itself to a sustainable network of experts who are willing to ‘put something back’ into the system in the form of mentoring, such a lawyers, accountants and educators.

Peer or Near Peer Mentors

Peer-based activity is regarded as the best way to transfer tacit knowledge critical to business success. This is a very powerful and meaningful proposition in a entrepreneurial social context with the opportunity to develop a sustained and long term relationship.

 

Blog, Enterprise Education, Legal and Regulatory Knowledge

Enterprise in the Community

Entrepreneurship doesn’t happen in isolation. Think about it, its true. So why do Universities think they can create entrepreneurs without developing a sustainable community around them. So what is best practice from universes in the UK?

Network of Entrepreneurs – Open the doors and get all who start and own businesses to bring their networks into the university and also get those startups to go out into the network of local entrepreneurs. This open door policy helps reduce costs but also helps foster stronger links between those starting a business and those who have strong businesses.

Mentors – The vast majority of entrepreneurs will mentor a student or graduate who is looking to start a business. However you should be provide training, support and knowledge enhancement for these mentors. How and what is mentoring, when should I do it and what should a say, how far can I go in forcing them to do something? Once you set the ground rules and provide clear guidance they are a great resource. Its about giving before taking.

Local Customer – A lot of startups think global sales without seeing that just outside the university there are thousand of customers. The fact is the global and local customer are the same distance from them, about a million miles. By bringing local customers to the university and the startups you build a customer base who will provide feedback, cash and support to these startup business.

Fail Safe – The majority of startups will fail within the first 2 years and the landing pad for this ride should be prepared. Allowing them to understanding the learnings from the business and develop a real knowledge base which can be applied to the next star up will help create better businesses in the future.

Connected Events – Co-sponsored events which student, entrepreneurs and business professional attend from around the city ensure that students get to understand the wider context of entrepreneurship and able to pitch and network with potential investors.

Enterprise Education

The trinty structure for an entrepreneurship centre

Last week I attended GCEC 2014 and was able to spend time with practitioners of Enterprise and Entrepreneurship. It was a very worthwhile experience, especially when so many of them were from the USA which have a much more advanced culture of enterprise.

It became clear to me that there are three elements for a successful entrepreneurship centre within a University:

Entrepreneurship Research

Everyone knows if you start a business in Silicon Valley its great for technology businesses and the eco-system, network and financial institutions are set up to start, grow and IPO these businesses. This is a one place and the rest us don’t live there or want to start a high tech high growth business. This eco-system DOES NOT exist in any other part of the world. Cambridge also has its own eco-system. So we would expect each location, cluster and university to have a set of features that facilitate the growth of certain businesses? We would expect the university to have researched these and further more be able to articulate this through its research papers, education programmes and practical support for startups and growth businesses.

Enterprise & Entrepreneur Education

The core business of a university is education. We are experiencing great changes in the higher education environment and universities need to react in real time to the needs of their students and business community. The majority of universities in the UK get more revenue from CPD training than research grants. This is why local business is so important to them, as it provides a great sustainable revenue stream and also the opportunity to understand their local business needs, which helps feed the research. It also brings educators from cross disciplines together which is needed to build robust community focused institutions.

Enterprise Practice

The development of students into entrepreneurs and the development of entrepreneurs to leaders of high growth businesses is the most important part of the trinity. It enables the university to substantiate its research in the ‘real world’ environment and provide a practical outlet for the costly education resources. Moreover, it provides the feedback loop which all research and educators need to contextualize the theory.

I know some universities in the UK have some of these parts, but there is not one University in the UK, which ensures these three parts work together for the common development of the university and its community.

Looking forward to hear from those that think they do!!!